1. Campaign Manager – Leads/ E-commerce/ Travel

TrooTrac Media - Delhi, Delhi (30+ days ago)

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Responsible for managing day-to-day activities involved with several affiliate programs. The individual will work closely with the Management to ensure success for both Affiliate and Advertiser.

Responsibilities

· Monitor publisher activity, analyze performance, identify areas of improvement, and recommend ways to increase publisher-generated revenues.

· Recruit new publishers and partners.

· Oversee the distribution and implementation of marketing tools and sales creative to publishers.

· Initiate new campaign ideas, incentives and performance plans.

· Interact with advertisers and agencies to establish relationships, and proactively manage these relationships on an ongoing basis.

· Monitor affiliate activity, analyse performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues

· Maintain high level of communication with affiliates, recommend new campaigns for affiliates and provide performance feedback to advertiser team

· Supply creative packages, links and reporting to affiliates as needed

· Communicate and monitor compliance or brand guidelines in affiliate channel

· Proactively monitor traffic sources on all campaigns

· Recruit new affiliates through research, referrals and other avenues

· Set and manage monthly, quarterly and annual goals for revenue growth

· Manage top tier accounts and develop affiliate contact management strategy

Desired Skills & Experience

· Minimum 2-3 years of experience in Affiliate marketing space

· Excellent verbal and written communications skills

· Strong analytical and numerical (number crunching) skills

· Self-starter and the ability work well within a team environment

· Strong recruitment and negotiation skills

· Ability to effectively manage and build client and partner relationships