Overview:
About the Role
Prodapt is one of the most respected technology service brands in India, with a strong presence in the global telecom market. Many of the world’s largest communications enterprises are partnering with Prodapt for getting their technology stacks future ready. With an approach centered around consultative solution value delivery, Prodapt has created a distinct niche that it will now expand on.
As Prodapt looks to the next phase of its growth, one of the key focus areas will be AI Services delivered to enterprises around the world, solving for critical problem statements across industries.
We are bringing together a core team of young and driven professionals to help us execute on our AI Services vision. Based in Chennai, this team will deploy best-practice frameworks in enterprise software GTM - industry research, solutioning, product marketing, brand, competitive positioning - to create new global markets for Prodapt in AI Services.
As part of this core team, we are looking for a stellar Content Marketing Manager. This person will play a central role in translating our AI solution packages into compelling content - in various formats - that we can hit the market with.
Responsibilities:
Some key responsibilities will include -
Content Strategy Development:
Content Creation:
Produce high-quality, engaging, and original content, including blog posts, articles, social media posts, whitepapers, case studies, e-books, and video scripts.
The content we create must help shape our brand in the AI Services space - every piece of content must be highly relevant, concise, data-driven, visually appealing
Content Performance Analysis:
Work with the Digital Marketing team to monitor and analyze content performance metrics, such as engagement, traffic, lead generation; tweak content based on these metrics
This will be a highly collaborative role and will require you to bring a lot of structure and process into the Content operations. You will get the chance to use Content as a direct lever for global market growth and will get plenty of opportunities for learning and growth.
Requirements:
Requirements and Skills
5 or more years of experience in content marketing, copywriting, or a similar role.
Excellent writing, editing, and proofreading skills
Ability to get deep into technical solution and industry details, and create content that represents these details in a clear and concise manner
Strong understanding of SEO principles and best practices
Experience with social media platforms and content distribution strategies
Ability to analyze data and use insights to optimize content strategies
Excellent project management and organizational skills
