About the Role
We are looking for a creative and data-driven Creative Strategist to join our marketing team. The ideal candidate will be responsible for developing high-converting ad creatives, analyzing campaign performance, and creating marketing strategies that drive customer acquisition and revenue growth.
Key Responsibilities
Develop creative strategies for digital marketing campaigns across multiple platforms.
Research target audiences, competitors, and market trends.
Create creative briefs for designers, video editors, and content creators.
Plan and optimize ad creatives for platforms such as Google, Facebook, Instagram, YouTube, and TikTok.
Analyze campaign performance and recommend creative improvements based on data.
Collaborate with marketing, design, and sales teams to improve campaign effectiveness.
Identify winning creative concepts and scale successful campaigns.
Stay updated on digital marketing trends, consumer behavior, and advertising best practices.
Requirements
2+ years of experience in Creative Strategy, Performance Marketing, Digital Marketing, or a related field.
Strong understanding of paid advertising platforms and creative testing.
Experience with Meta Ads, Google Ads, or other digital advertising platforms.
Ability to interpret marketing data and translate insights into creative ideas.
Excellent communication and project management skills.
Strong copywriting and storytelling abilities.
Experience working with designers and video editors is preferred.
Preferred Qualifications
Experience in e-commerce, education, SaaS, or lead-generation businesses.
Familiarity with tools such as Google Analytics, Meta Ads Manager, Canva, Figma, or Adobe Creative Suite.
Knowledge of A/B testing and conversion optimization.
What We Offer
Competitive salary
Performance-based incentives
Career growth opportunities
Collaborative and innovative work environment
Training and professional development support
How to Apply:
Apply through Indeed with your updated resume and portfolio/examples of successful campaigns you have worked on.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: Remote
