Strategy & Content Planning: Develop multi-channel social media strategies and manage a structured monthly content calendar (Instagram, Facebook, LinkedIn, YouTube).
Creative Direction: Research trends, write engaging video scripts, and create detailed briefs/storyboards for the internal design and video teams.
Copywriting: Craft compelling, platform-specific captions and headlines while ensuring clinical accuracy and brand tone.
Community Management: Monitor channels, respond to comments/DMs professionally, and route patient inquiries to booking portals.
Analytics & ROI: Track and report monthly KPIs (engagement, follower growth, link clicks) to continually optimize performance.
SKILLS & QUALIFICATIONS
Experience: 3+ years as a Social Media Manager, Strategist, or Content Copywriter. (Healthcare or wellness sector experience is a plus).
Core Skills: Exceptional copywriting, creative direction, and campaign management skills.
Team Collaboration: Proven experience directing and collaborating with internal videographers, designers, and medical stakeholders.
Tools: Proficiency with social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social).
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Food provided
- Provident Fund
Work Location: In person
