We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
Marketing Executive Responsibilities:
Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software
- Familiarity with social media and web analytics
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:
- public relations;
- event organisation;
- product development;
The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.
Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:
- liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
- communicating with target audiences and managing customer relationships;
- sourcing advertising opportunities and placing adverts in the press or on the radio;
- managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
- writing and proofreading copy;
- liaising with designers and printers;
- organising photo shoots;
- arranging the effective distribution of marketing materials;
- maintaining and updating customer databases;
- organising and attending events such as conferences, seminars, receptions and exhibitions;
- sourcing and securing sponsorship;
- conducting market research, for example using customer questionnaires and focus groups;
- contributing to, and developing, marketing plans and strategies;
- managing budgets;
- evaluating marketing campaigns;
- monitoring competitor activity;
- supporting the marketing manager and other colleagues.
Working hours are generally 10am to 6pm. Some evening and weekend work may arise when organising or attending events, or when working on a big marketing campaign. Paid overtime is rare, although some organisations will offer time off in lieu.
Part-time work is possible. Short-term contracts are also available, generally through recruitment agencies.
What to expect
- Marketing executives are generally office based but often have to meet with clients, partner organisations and suppliers. They frequently attend a range of events and exhibitions.
- There has been an increase in marketing internship opportunities.
- Self-employment or freelance work is possible, although this is more common for experienced marketing professionals.
- Career breaks and secondment opportunities are a possiblity.
- Opportunities exist in most large towns and cities but are less common in rural areas.
- Marketing executives can sometimes be expected to network and socialise with a range of stakeholders and customers to build and maintain relationships.
- The work can be stressful when meeting tight deadlines, juggling various projects at any one time and relying on external suppliers, but it can also be very rewarding.
- A formal dress code and working environment is usual.
- Travel within a working day can be frequent. Absence from home overnight may be occasionally required. Depending on the organisation, the role may demand international travel.
International Aviation Management Services
Office No. - 202, 2nd Floor
E-49, Jawahar Park
Near Hira Sweets , Laxmi Nagar,
New Delhi - 92
Contact : 97**187**38**133
Visiting Hours - 11:00am-02:00pm
HR- Ms Preeti
Job Type: Full-time
Salary: ₹15,000.00 /month
- High school or equivalent
- English & hindi
- hindi & english
Required license or certification: