Job Description – Social Media Marketing Executive
Position: Social Media Marketing Executive
Experience: 2–3 Years
Location: Ahmedabad
Department: Marketing
Qualifications: Bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
Role Summary:
We are looking for a creative and performance-driven Social Media Marketing Executive to manage our digital presence, execute marketing campaigns, create engaging content, and generate leads across various online platforms. The ideal candidate should have hands-on experience in social media marketing, Google Ads, content creation, and article writing.
Key Responsibilities:
- Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
- Create, schedule, and publish engaging social media content, including posts, reels, videos, and campaigns.
- Develop and execute social media marketing strategies to increase brand awareness, engagement, and lead generation.
- Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
- Write SEO-friendly articles, blogs, website content, case studies, and marketing copies.
- Monitor social media trends, competitor activities, and industry developments to identify new opportunities.
- Engage with online communities and respond to comments, messages, and inquiries.
- Collaborate with design, sales, and product teams to develop impactful marketing campaigns.
- Track campaign performance, analyze key metrics, and prepare regular performance reports.
- Support employer branding and corporate communication initiatives through digital channels.
Qualifications:
- 2–3 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
- Proven experience in managing social media platforms and paid advertising campaigns.
- Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
Required Skills:
- Social Media Marketing
- Google Ads & PPC Campaign Management
- Meta Ads (Facebook & Instagram)
- LinkedIn Marketing
- Content Writing & Article Writing
- SEO & Keyword Research
- Blog Writing & Copywriting
- Campaign Management
- Lead Generation
- Analytics & Reporting
- Community Management
- Creative Thinking & Communication Skills
Pay: ₹500,000.00 - ₹600,000.00 per year
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
