Job Description – Digital Marketing Specialist
Company: Bazar Mela Pvt. Ltd.
Position: Digital Marketing Specialist
Experience: 3–5 Years
Location: Bangalore
Employment Type: Full-Time
About the Role
Bazar Mela Pvt. Ltd. is seeking a performance-driven Digital Marketing professional with experience in the e-commerce industry. The ideal candidate will be responsible for driving online sales, customer acquisition, brand visibility, and marketplace growth through effective digital marketing strategies.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms.
- Drive customer acquisition, retention, and revenue growth for the e-commerce platform.
- Manage SEO, SEM, social media marketing, email marketing, and remarketing campaigns.
- Monitor website traffic, conversion rates, customer journeys, and sales performance.
- Create and manage product promotion campaigns, seasonal offers, and festive sales campaigns.
- Collaborate with content, design, and product teams to develop engaging digital content.
- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
- Optimize landing pages, product pages, and digital assets to improve conversions.
- Track industry trends, competitor activities, and emerging digital marketing opportunities.
- Manage marketing budgets and ensure maximum ROI on advertising spend.
Required Skills
- Strong experience with Google Ads, Meta Ads Manager, Google Analytics, and Search Console.
- Hands-on experience in e-commerce marketing and performance marketing.
- Knowledge of SEO, SEM, PPC, retargeting, and conversion rate optimization (CRO).
- Experience with email marketing and marketing automation tools.
- Strong analytical skills with the ability to interpret campaign and sales data.
- Excellent communication and content planning skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing are preferred.
Preferred Candidate Profile
- 3–5 years of digital marketing experience, preferably in e-commerce, online retail, or marketplaces.
- Proven track record of generating online sales and improving customer acquisition metrics.
- Experience managing high-budget performance marketing campaigns.
- Ability to work in a fast-paced, target-driven environment.
Immediate Joiners Preferred.
Interested candidates can share their updated resume with current CTC, expected CTC, and notice period details on ([email protected]) this mail id.
Pay: ₹25,000.00 - ₹35,000.00 per month
Application Question(s):
- How many years of experience do you have in Digital Marketing, specifically in E-commerce?
- What is your current CTC, expected CTC, and notice period?
- If selected, how soon can you join?
Education:
Experience:
- Digital marketing: 2 years (Preferred)
Location:
- Bengaluru, Karnataka (Bengaluru, Bengaluru Urban District) (Preferred)
Work Location: In person
