Job Role of Campaign Analytics Manager:-
A. Revenue Contribution:
- Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-points
Work towards increasing the opportunity size for cross sell of products
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B. Strategy / Planning:
- Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives
- Interact with multiple stakeholders across bank to plan campaign activities
Increase throughput by utilizing the most efficient customer touch points
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C. Execution:
- Plan and deliver campaigns in collaboration with various stake-holders – Product, Analytics, Marketing and Campaign operations
Measure and report the outcome of deployed campaigns to management on a regular basis
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D. Technical Skills & Knowledge:
- Excellent communication, collaboration and presentation skills
- Strong problem solving, quantitative and analytical abilities
- Strong ability to plan and manage numerous people, projects and processes simultaneously
- Ability to conceptualize and automate process to save time and improve efficiency
- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
- Know-how of CRM, UNICA and knowledge of SQL will be an added advantage
