Role Overview
We are looking for a creative and performance-driven Social Media Specialist to manage and grow our brand presence across digital platforms. The ideal candidate should understand content trends, audience engagement, and social media growth strategies.
Key Responsibilities
- Plan, create, and publish engaging content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.)
- Develop and execute monthly content calendars
- Monitor trends and create viral / trend-based content
- Manage daily posting, reels, stories, and community engagement
- Respond to comments, DMs, and customer queries professionally
- Coordinate with design, content, and marketing teams
- Track performance metrics and prepare monthly reports
- Optimize content based on analytics and insights
- Collaborate with influencers and brand partners
Requirements
- 1–3 years experience in social media management
- Strong understanding of Instagram & short-form video content
- Knowledge of Canva / basic editing tools
- Understanding of hashtags, reach, engagement & growth strategies
- Basic knowledge of paid ads is a plus
- Creative mindset with strong communication skills
Preferred Skills
- Experience handling D2C / ecommerce brands
- Knowledge of influencer marketing
- Performance-driven approach
- Ability to handle multiple campaigns
Job Type - Full-time
Job Types: Full-time, Permanent, Fresher
Pay: ₹15,000.00 - ₹30,000.00 per month
Location:
- Vadodara, Gujarat (Required)
Work Location: In person
