GroupM [m]Platform, India – Business Executive
Overview of job
In this role, you will handle all biddable media platforms for various clients of GroupM in India. You will be responsible for ensuring end to end campaign management and implementation.
Reporting of the role
This role reports to the Manager/Group Head, GroupM [m]Platform
3 best things about the job:
Get to work in an truly integrated team handling 360 aspects for a brand
Will work closely with the leading publishers such as Google & Facebook
Will be exposed to Programmatic
Measures of success –
In three months:
Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
Handled day to day tasks / requirement effectively
In six months:
Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms
In 12 months:
Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.
Responsibilities of the role:
Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
Relevant experience of 1—3 years in search marketing roles
Expertise in Google analytics
Through understanding of Google AdWords
Understanding of Bid Management Tools
Understanding of Programmatic
[m]PLATFORM, part of GroupM is the most powerful collection of Data, Technology and Expertise for Audience Addressability across all media. It is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform improves advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media.
It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.