1. Product Development & Range Execution
Be the day-to-day driver of the NPD calendar — tracking timelines, following up across Design, Sourcing, and Supply Chain, and ensuring launches don't slip.
Prepare product briefs, range decks, and competitive benchmarking to feed into portfolio planning discussions led by the Brand Head
Coordinate pre-production approvals, sample reviews, and launch readiness checks across internal teams.
Track in-market performance of the existing range — flagging slow movers, monitoring new launches, and compiling trade and consumer feedback for portfolio review inputs.
Keep a live view of competition — products, pricing, pack sizes, new launches — and ensure the team is never caught off guard.
2. Consumer Communication & Brand Execution
Own the production and deployment of all marketing collateral: catalogues, point-of-sale materials, platform banners, product listing content, and campaign creatives.
Manage brand stores and content across e-commerce platforms — ensuring listings are accurate, compelling, and optimised.
Coordinate consumer and market research inputs; compile findings into crisp summaries for team review.
3. Business Tracking & Sales Team Support
Track and report brand performance weekly and monthly — sell-in, sell-out, distribution, market share — and flag variances early for the Brand Head to act on.
Prepare MIS, dashboards, and business review decks that give the team a clear picture of where the brand stands vs plan.
Work closely with channel sales teams across GT, MT, and e-commerce — translating brand plans into channel-ready toolkits, sell-in stories, and activation briefs.
Maintain a grounded understanding of P&L levers — volumes, pricing, A&P — so that execution decisions are always made with commercial awareness, even if the P&L is owned at the Brand Head level.
4. Promotions, Consumer Offers & Channel Activation
Build and execute the promotions and consumer offers calendar across all channels —bundle packs, GWPs, seasonal deals, and platform-specific campaigns.
Coordinate with the sales team to deploy trade activation programmes — visibility drives, incentive schemes, and sell-out initiatives for GT and MT.
Manage Kamiliant's participation in e-commerce flagship sale events (Big Billion Days, Great Indian Festival, End of Season Sales etc.) — from offer planning to asset delivery to performance tracking.
Track promo performance and compile post-evaluation summaries with key learnings for the Brand Manager.
5. Pricing, MRP & Channel Hygiene
Monitor MRP and channel pricing regularly across GT, MT, and e-commerce — flag anomalies, undercutting, or channel conflicts to the Brand Head promptly.
Maintain updated pricing trackers and competitive price benchmarking files.
Support the sales team with pricing and offer inputs for key customer negotiations and range reviews.
What Success Looks Like
In the first 12–18 months, the right person in this role will have:
Become the go-to execution engine for the brand — someone the Brand Head and sales teams rely on completely to get things done.
Driven at least one successful new product launch from brief to shelf, with strong distribution and early sell-out results.
Delivered a full-year promotions and activation calendar across GT, MT, and e-commerce — on time, on brief, and within budget.
Built a strong working relationship with channel sales teams across all three channels, becoming a trusted partner on the ground.
Developed a solid commercial instinct — able to connect execution decisions to business outcomes and speak the language of the sales team.
