We are seeking a talented and experienced Senior Content Writer with a strong background in real estate content creation. The ideal candidate will have a proven track record of developing engaging, SEO-optimized content across digital platforms including websites, blogs, brochures, social media, email campaigns, and more. You will play a critical role in shaping the voice of our brand and delivering value-driven content to our target audiences – including investors, homebuyers, and commercial clients.
Key Responsibilities:
- Create, edit, and proofread high-quality content for a variety of platforms including websites, blogs, newsletters, brochures, video scripts, social media posts, landing pages, and press releases.
- Develop content strategies aligned with short-term and long-term marketing targets.
- Work closely with SEO teams to produce keyword-rich content to improve search engine rankings.
- Research real estate trends, market reports, buyer behavior, and competitor activity to generate fresh and informative content ideas.
- Craft compelling project descriptions, property listings, and developer profiles.
- Collaborate with marketing, sales, design, and digital teams to ensure cohesive messaging.
- Maintain a consistent brand tone and voice across all content.
- Conduct interviews with stakeholders (brokers, developers, industry experts) for feature articles or promotional materials.
- Ensure all content complies with legal, industry, and ethical standards.
Required Skills & Qualifications:
- Bachelor’s or Master’s degree in English, Journalism, Mass Communication, Marketing, or related field.
- Minimum 5 years of professional content writing experience, with at least 2 years in the real estate domain.
- Strong portfolio showcasing real estate-related content.
- Excellent command over written English – grammar, punctuation, tone, and storytelling.
- Deep understanding of real estate terminology, buyer journey, and market dynamics.
- Knowledge of SEO principles and best practices.
- Proficiency with CMS platforms (WordPress, etc.) and tools like Grammarly, SEMrush, Ahrefs, etc.
- Ability to manage multiple projects and meet tight deadlines.
- A keen eye for detail and commitment to delivering high-quality work.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
