About Us:
We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’.
Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.
This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale.
But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.
That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.
We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.
We are not the largest in terms of enrollments. Nowhere close, actually. Not yet.
However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.
And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 2 years, we have placed more than 1800+ students with a Placement Rate of 94% (and improving).
This is our long game- to Scale with Soul. We invite you to join us for the play.
Funding:
Kraftshala is backed by number of eminent investors, including
- Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
- Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
- Sujayathi Ali, Co-founder at ShopUp and Voonik
- Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
- Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)
What do we value (the Kraftshala Kode):
Like all good companies, we value integrity, excellence, respect, inclusion, and collaboration. Our team’s distinctiveness comes from the following:
- We seek a user-centric, value-additive mindset. People who start with the user and work backward, and take every opportunity to add value to their customers/ partners fit right in.
- We believe speed matters enormously in business. We value people who have a bias for action and are willing to take calculated risks in the face of uncertainty.
- We value problem-solving skills. We look at problems objectively, solve for root causes, make decisions for long-term good instead of short-term gain, and don’t let processes get in the way of value addition.
- We look for learning agility. We are a team of learners who like to read, talk to experts, and seek critical feedback to be better today than we were yesterday.
- We respect ambition & courage to take on large goals. Self-starters who demonstrate high ownership strengthen the backbone of our team.
- We expect consistency and reliability. Predictability just makes everyone’s life a lot smoother.
- We like people who are real and open in communication, while still being empathetic.
- We are practical optimists. Our team strongly believes in a better future & we enjoy playing our part to make that future a reality.
Selection Process:
As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 7 - 15 business days depending on your and our schedules. The process will occur over online calls, so you don’t need to worry about travel.
- Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
- Technical conversation 1: This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
- Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
- Technical conversation 2: This will be a detailed assessment review conversation to go over your submission for the technical exercise.
- Culture fit conversation:A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
- Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.
Role Description
TL;DR Version :
Who: We are looking for someone who is passionate about e-commerce marketing, and equally passionate about sharing this knowledge with others.
What: This role is about acquiring new knowledge in e-commerce, designing projects, and coaching students on how to succeed in growing a brand on e-commerce platforms.
Why: If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get.
What you will be doing:
Training (~85% of your time):
All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent
- Content Development: You’ll be combining insights from your experience, plus conversations from top marketing/ digital experts in India to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms etc to help our training programs up-to-date.
- Training: You will also be taking regular sessions for small and large groups on a variety of marketing topics. This includes taking regular sessions for students of The Marketing Launchpad to shape the careers of emerging digital marketers. You can see examples of the sessions we create by viewing the Kraftshala LIVE Series:
- Coaching: You will also be working with our network of external coaches to help them deliver an ever improving training experience to our students.
- Program Design: You will be designing learning experiences to deliver outstanding careers for students. This involves looking and analysing a lot of data including student learning outcomes, recruiter feedback, student feedback and more to create an educational experience which is challenging yet fulfilling for students. You can check out what students say about our learning experience:
15% of your time:
- Consulting: In order to keep your skills sharp, from time to time, you will be consulting students on e-commerce projects with our partnering brands such that while our students learn, the campaigns for our partnering brands are delivered well
- Innovation: You’ll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences.
To summarize:
The learnings that you’ll get through training, speaking to experts on the one hand and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.
Job Type: Full-time
Pay: ₹800,000.00 - ₹1,600,000.00 per year
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
Supplemental Pay:
Application Question(s):
- Do you have experience in running ads on e-commerce platforms such as Amazon and Flipkart?
Experience:
- total work: 2 years (Required)
- E-commerce: 2 years (Required)
Work Location: In person
Expected Start Date: 30/09/2024
