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Ascolite —Pune, Maharashtra
- Full-time
- Management
- Master's degree
- Bachelor's degree

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Ascolite -
Pune, Maharashtra

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Job details

Full-time

Qualifications

Management
MPM
Master's degree
Bachelor's degree
Product demos
B.E.
Business Administration
MBA
Leadership
Communication skills
Marketing
Negotiation
Retail sales

Full job description

Job ID: 128089

Employment Type: Full Time

Reference:

Work Experience: 7.0 Year(s) To 15.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Sales / BD

Industry: Cement/Concrete/Readymix - Building Materials

Qualification: B.Tech/B.E. - Civil; MBA/MMS/MPM/PGDM - Marketing

Location:

Pune

Job Title:

Area Sales Manager – Retail Sales (Construction Chemicals)

Location:

Pune

Reporting To:

DGM – Sales

Role Purpose:

To drive primary and secondary sales growth in the assigned territory by developing a strong retail & distributor network, ensuring product availability, enhancing brand visibility, and managing the frontline sales team for construction chemicals products.

Key Responsibilities:

Sales & Business Development

Achieve monthly, quarterly, and annual sales targets for retail sales.
Drive primary sales through distributors and secondary sales through retailers.
Identify and onboard new distributors, dealers, and key retail counters.
Expand market reach in existing and untapped areas.

Channel Management

Manage and strengthen relationships with distributors, dealers, and retailers.
Ensure timely collections, credit control, and adherence to company policies.
Monitor distributor stock levels and ensure healthy inventory rotation.

Team Management

Lead, guide, and motivate Sales Officers / Territory Sales Executives.
Set targets, review performance, conduct market visits, and provide coaching.
Ensure disciplined execution of beat plans and daily reporting.

Market Development & Brand Visibility

Execute in-shop branding, schemes, and promotions.
Conduct product demonstrations, mason meets, contractor meets, and retailer meets.
Coordinate with technical teams for demos and trials when required.

Market Intelligence & Reporting

Track competitor activities, pricing, schemes, and market trends.
Prepare sales forecasts, MIS reports, and market feedback for management.
Analyze territory performance and recommend corrective actions.

Coordination & Compliance

Coordinate with supply chain, finance, and marketing teams for smooth operations.
Ensure adherence to company processes, ethics, and compliance standards.

Key Products Handled:

Tile Adhesives & Grouts
Waterproofing Systems
Repair Mortars & Admixtures
Epoxy & Specialty Construction Chemicals

Desired Candidate Profile:

Education:

Graduate in any discipline (MBA/PGDM – Marketing preferred)

Experience:

5–10 years of experience in Retail Sales of Construction Chemicals / Building Materials / Paints
Proven experience in distributor & dealer management

Skills & Competencies:

Strong negotiation and relationship-building skills
Team leadership and people management
Market expansion and execution focus
Good communication and presentation skills
Willingness to travel extensively within the territory

Key Performance Indicators (KPIs):

Sales target achievement
Distributor & retailer network expansion
Secondary sales growth
Team productivity
Collection efficiency
Market visibility & brand presence

Key Skills :

Retail Sales
Channel Development
Channel Distribution
Team Management

Company Profile

Ascolite is marketed by Aswani Industries Pvt. Ltd. (formerly known as Aswani Construction Pvt. Ltd.) The introduction of Ascolite was a new direction by the Group to vertically grow into building materials from construction. The first step taken to promote Ascolite was by establishing the largest state-of-the-art Fly Ash Blocks (Aerated Autoclaved) manufacturing facility at Surat (Gujarat) & today we have a range of over 100 products in Walling, Tile-fixing, Waterproofing & Construction Chemicals.

Telephonic Interview Available

Telephonic interview are scheduled for this job opening.
Interested Candidates are requested to apply and get recruiter contact number for telephonic interview.
Candidates can call recruiter on given contact to start telephonic interview during working hours.

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