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BS Insider

Bombay Softwares -
Mumbai, Maharashtra

Apply Now

Job details

Qualifications

WordPress
B.Sc
Salesforce
Writing skills
English
Research
Bachelor's degree
Digital marketing
SEO
Google Search Console
SEO tools
Google Ads
AI
Communication skills
Marketing

Full job description

We're looking for a self-driven Marketing Executive who can work from research and writing to publishing, distribution, and performance tracking. You'll work at the intersection of SEO, content strategy, social media handling and digital growth, with room to experiment and make a measurable impact.

Job CodeBS-147

Experience2-4 yrs

Vacancies1

Responsibilities

1. Content Creation & Publishing

Write and publish SEO-optimised content across blogs, social media, and email while managing stakeholders/deadlines.
Repurpose and adapt content across formats and platforms to maximise engagement and relevance.
Pitch and execute initiatives that drive brand growth, audience engagement, and topical authority.

2. SEO & Growth

Execute on-page SEO best practices alongside off-page efforts, including link-building and AI discoverability strategies.
Conduct ongoing research to identify content opportunities and plan the marketing roadmap.
Drive consistent traffic growth across search and social channels.

3. Analytics & Reporting

Track, analyse, and report on content and campaign performance against KPIs (traffic, engagement, etc).
Use data to identify what's working, iterate quickly, and surface insights to the team.

4. Collaboration & Design

Work closely with design, development, and product teams on integrated campaigns and brand assets.
Create basic visual assets using Canva or AI-powered design tools when needed.

Qualification & Skills

Mandatory

1. 2-4 years of experience in content writing, SEO, or at a digital marketing agency or client-side.

2. Content & Communication

Excellent written and verbal communication in English- clear, concise, and adaptable across tones, platforms, and audiences.
Ability to research deeply and write with authority on varied topics.

3. SEO & Marketing Tools

Hands-on experience with SEO tools (Ahrefs, SEMrush, or Ubersuggest) and CMS platforms (WordPress or similar).
Proficiency with GA4, Google Search Console, and Google Ads for performance tracking and campaign management.
Familiarity and Openness to learn about email marketing, social media platforms, and CRM/automation tools (e.g., HubSpot, Salesforce).

4. AI Fluency

Comfortable using AI tools (ChatGPT, Claude, Gemini) to enhance, not replace original thinking, research, and content production.

5. Mindset

Data-informed, proactive, and quick to adapt to shifting strategies, tools, or market trends.
Takes ownership, brings ideas to the table, and follows through independently.

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