Job Summary
SMASH – Sysmantech Media, Advertising & Social Hub is looking for a Performance Marketing Executive who can plan, execute and optimize digital advertising campaigns to generate measurable business results.
The ideal candidate should have hands-on experience with Meta Ads, Google Ads, lead generation, audience targeting and campaign optimization and should be comfortable working with performance targets and data.
Key Responsibilities
- Create, manage and optimize Meta Ads campaigns.
- Manage Facebook and Instagram lead-generation campaigns.
- Plan and run Google Search and Display Ads.
- Generate quality leads based on client requirements and campaign objectives.
- Create and manage custom audiences, lookalike audiences and remarketing campaigns.
- Monitor key performance metrics including CPL, CTR, conversions, CPA and ROI.
- Conduct A/B testing of audiences, creatives, ad copies and campaigns.
- Optimize campaigns regularly to improve lead quality and reduce costs.
- Coordinate with designers, video editors and social media teams for ad creatives.
- Track campaign budgets and advertising spend.
- Analyse campaign data and identify opportunities for improvement.
- Prepare daily, weekly and monthly campaign performance reports.
- Maintain proper records of campaign performance and results.
Skills Required
- Hands-on experience with Meta Ads Manager.
- Good knowledge of Google Ads.
- Strong understanding of lead-generation campaigns.
- Knowledge of audience targeting and remarketing.
- Understanding of campaign optimization and conversion tracking.
- Basic knowledge of Google Analytics.
- Good Excel / Google Sheets and reporting skills.
- Strong analytical and problem-solving skills.
- Ability to understand and work with marketing data and performance metrics.
- Good communication and teamwork skills.
Preferred Experience
- Previous experience managing successful lead-generation campaigns.
- Experience handling multiple client accounts.
- Experience in a digital marketing agency or performance marketing environment.
- Candidates who can demonstrate measurable campaign results will be preferred.
What We Are Looking For
We are looking for someone who is:
- Result-oriented
- Comfortable working with targets and numbers
- Analytical and data-driven
- Proactive in campaign optimization
- Willing to test and learn new strategies
- Able to manage multiple campaigns simultaneously
Salary & Incentives
₹18,000 – ₹22,000 per month
Plus performance-based incentives.
Application
Candidates are encouraged to apply with an updated CV and, if available, details of previous campaigns, lead-generation results or performance marketing case studies.
Company: SMASH – Sysmantech Media, Advertising & Social Hub
Location: Kochi, Kerala
Pay: ₹18,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
