Roles & Responsibilities :
- Identify and acquire new publishers while nurturing ongoing relationships.
- Have a strong understanding of various campaign models such as Cost per Install (CPI), Cost per Acquisition (CPA), Cost per Lead (CPL), and Cost per Visit/Sessions (CPV).
- Possess in-depth knowledge of performance marketing terminology.
- Be familiar with Mobile Measurement Platforms (MMP) such as Appsflyer, Adjust, Branch, etc.
- Track and analyze campaign KPIs, including Retention Rate, ARPU, and ROI.
- Drive revenue and profitability for assigned verticals and territories.
- Develop strategies to ensure growth and capture a larger share of category spending across digital platforms.
- Collaborate with internal teams to meet client KPIs and deliver optimal ROI for performance-driven campaigns.
Required Skills:
- Strong Publisher Relationship Management and Business Development skills.
- Expertise in Sales and Campaign Strategy.
- A deep understanding of performance marketing and key metrics.
Pay: ₹25,000.00 - ₹70,000.00 per month
Work Location: In person
