**Position:** Senior Digital Marketing Trainer
**Company:** EduCodeyaya
**Employment Type:** Full-time
**Location:** On-site, Wayanad
## About EduCodeyaya
EduCodeyaya is a career-focused training institute committed to equipping students and professionals with practical, industry-relevant digital skills. Our programs are designed to bridge the gap between learning and employment through hands-on training, live projects, and mentorship.
## Position Overview
We are looking for an experienced and passionate **Senior Digital Marketing Trainer** to lead our Digital Marketing department. The ideal candidate should possess strong industry experience, excellent teaching abilities, and the capability to mentor students while continuously improving the quality of our training programs.
Beyond classroom delivery, the trainer will be responsible for curriculum enhancement, student performance, placement support, and maintaining high training standards.
## Key Responsibilities
### Training & Delivery
* Deliver engaging classroom and practical sessions on Digital Marketing.
* Conduct live demonstrations, case studies, and project-based learning.
* Train students using real-world marketing tools and platforms.
* Ensure students gain job-ready skills through practical assignments.
### Curriculum Development
* Update course content regularly based on industry trends.
* Develop lesson plans, assessments, assignments, and practical exercises.
* Introduce new AI tools and marketing technologies into the curriculum.
### Student Mentorship
* Monitor student attendance, assignments, and performance.
* Conduct one-on-one mentoring sessions.
* Guide students in portfolio building, resume preparation, and interview readiness.
* Evaluate projects and provide constructive feedback.
### Placement Support
* Prepare students for interviews through mock interviews and assessments.
* Coordinate with the placement team to ensure students meet employer expectations.
* Review student portfolios before placement.
### Department Management
* Maintain training quality and consistency.
* Prepare weekly and monthly training reports.
* Ensure classroom discipline and a positive learning environment.
* Coordinate with management regarding batch planning and scheduling.
### Industry Engagement
* Stay updated with the latest Digital Marketing trends and platform updates.
* Recommend improvements to training methodologies.
* Participate in workshops, webinars, and certification programs.
## Required Skills
The candidate should have strong practical knowledge of:
* Search Engine Optimization (SEO)
* Google Ads (Search, Display, Performance Max)
* Meta Ads (Facebook & Instagram)
* Social Media Marketing
* Content Marketing
* Email Marketing
* Google Analytics (GA4)
* Google Tag Manager
* Search Console
* WordPress
* Canva and basic design principles
* Marketing Automation
* AI tools for Digital Marketing (ChatGPT, Gemini, Claude, etc.)
* Lead Generation strategies
* Marketing strategy and campaign planning
## Qualifications
* Bachelor's degree in Marketing, Business, IT, or a related field.
* Minimum **4–6 years** of hands-on Digital Marketing experience.
* Minimum **2 years** of training or teaching experience preferred.
* Relevant certifications from Google, Meta, HubSpot, or similar platforms are an added advantage.
## Preferred Qualities
* Excellent communication and presentation skills.
* Strong classroom management abilities.
* Passion for teaching and mentoring.
* Problem-solving mindset.
* Ability to simplify complex marketing concepts.
* Organized, proactive, and self-motivated.
* Strong leadership and team collaboration skills.
## Key Performance Indicators (KPIs)
* Student satisfaction and feedback.
* Student attendance and engagement.
* Course completion rate.
* Student placement success.
* Batch performance and assessment scores.
* Curriculum updates completed.
* Training quality and documentation.
* Contribution to new initiatives and workshops.
## What We Offer
* Competitive salary.
* Performance-based incentives.
* Professional development opportunities.
* Access to the latest AI and Digital Marketing tools.
* Opportunity to shape the careers of aspiring digital marketers.
* Collaborative and growth-oriented work environment.
**Join EduCodeyaya and help build the next generation of digital marketing professionals through practical, industry-focused education.**
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
