Position: Digital Marketing Executive
Location: Jayanagar
Department: Marketing
Reports To: Marketing Head
Objective
We are seeking a performance-driven Digital Marketing Manager who will take full ownership of TROVE’s digital presence, with a primary focus on SEO, SEM, website development, and social media marketing. The ideal candidate will be responsible for improving search visibility, generating high-quality leads, optimizing digital campaigns, and enhancing the overall online brand experience.
Key Responsibilities1. SEO & SEM
- Plan and implement effective on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis, and content optimization.
- Improve Google ranking and drive organic traffic to the website.
- Run and manage Google Ads, monitor ad performance, and optimize for ROI.
- Manage SEM campaigns to increase visibility and drive targeted traffic.
2. Website Development & Management
- Coordinate with web developers to build, maintain, and update the company website.
- Ensure the website is SEO-optimized, mobile responsive, and user-friendly.
- Monitor site performance, loading speed, bounce rate, and user journey.
- Track and implement improvements based on Google Analytics & Search Console insights.
3. Social Media Marketing
- Create and schedule compelling content for platforms like Instagram, Facebook, LinkedIn, etc.
- Plan and run paid ad campaigns on Meta platforms.
- Engage with followers, reply to DMs/comments, and drive traffic to the website or showroom.
- Analyze engagement metrics and adjust strategies accordingly.
4. Lead Generation & Campaign Management
- Design and execute lead-generation campaigns for showroom visits, inquiries, and franchise interest.
- Monitor conversion funnels and work closely with the sales team to track, qualify, and convert leads.
- Maintain a digital marketing calendar with campaign plans, offers, and event promotions.
5. Analytics & Reporting
- Monitor campaign performance via Google Analytics, Meta Insights, and other tools.
- Generate weekly and monthly reports on KPIs (traffic, conversion, CTR, CPC, etc.).
- Use data to drive improvements and present insights to the management team.
Requirements
- 1–3 years of experience in digital marketing with a focus on SEO, SEM, Social Media Marketing and website management.
- Proficient in Google Ads, Meta Ads, Google Analytics, Google Search Console, and basic web CMS.
- Understanding of social media algorithms, performance marketing, and customer journey optimization.
- Strong skills in communication, analysis, and content writing.
- Ability to manage multiple campaigns and stay detail-oriented.
Preferred Qualifications
- Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related fields.
- Certifications in SEO, Google Ads, or Digital Marketing (Google/Facebook, HubSpot).
- Basic design skills (Canva, Adobe) and familiarity with website builders like WordPress or Webflow.
What We Offer
- A dynamic opportunity to build the digital face of a fast-scaling brand.
- Freedom to experiment, execute and innovate in a performance-driven environment.
- Growth-linked incentives and career development support.
- Collaborative culture with real-time business impact.
Job Type: Full-time
Pay: ₹450,000.00 - ₹1,100,000.00 per year
Ability to commute/relocate:
- Jayanagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Digital marketing: 1 year (Preferred)
- Social media marketing: 1 year (Preferred)
Language:
- Hindi (Required)
- Kannada (Required)
- English (Required)
Location:
- Jayanagar, Bengaluru, Karnataka (Required)
Work Location: In person
