Market research manager with an experience in different projects such as BHT, Concept test, Product test, campaign effectiveness, pricing strategy, U&A and ad-hoc research studies. Worked across multiple industries.
Job Description:
10–15 Years of professional experience in Market Research with expertise in research design, project management, execution, analysis, and client reporting.
We are looking for an experienced Senior Market Research Professional to lead end-to-end quantitative research projects. The role involves managing the complete research lifecycle—from proposal development and research design to data analysis, insight generation, and client presentations. The ideal candidate should possess strong analytical capabilities, excellent stakeholder management skills, and the ability to translate complex data into actionable business insights.
-
Quantitative Market Research
-
Proposal Writing & Research Design
-
Questionnaire Development
-
Sampling & Analysis Planning
-
Data Analysis using SPSS, Q, and DisplayR
-
Advanced Statistical Techniques:
-
Conjoint Analysis
-
MaxDiff Analysis
-
Driver Analysis
-
Segmentation
-
Multiple Linear Regression
-
Data Cleaning & Data Processing
-
Report Development & Insight Generation
-
Data Storytelling & Client Presentations
-
Project & Stakeholder Management
-
Define research objectives and develop research proposals.
-
Design quantitative research methodologies and questionnaires.
-
Develop sampling plans and coordinate with fieldwork partners.
-
Manage end-to-end research projects, ensuring timely delivery and quality.
-
Collaborate with clients and internal stakeholders to achieve project objectives.
-
Support and oversee data collection, validation, and analysis.
-
Interpret research findings and deliver actionable insights through reports and presentations.
-
Manage project budgets and ensure efficient resource utilization.
-
Build and maintain strong client relationships to drive repeat business.
-
Ensure adherence to project timelines, quality standards, and client expectations.
-
Bachelor's or Postgraduate degree in a relevant discipline.
-
10–15 years of experience in market research, including project management, research design, execution, analysis, and reporting.
-
Strong expertise in quantitative research methodologies (qualitative research exposure is an advantage).
-
Hands-on experience with SPSS, Q, and DisplayR.
-
Strong knowledge of advanced statistical techniques, including Conjoint, MaxDiff, Segmentation, Driver Analysis, and Regression.
-
Excellent analytical, presentation, communication, and storytelling skills.
-
Experience managing global research projects across North America, Europe, and Asia.
-
Industry experience across one or more sectors such as FMCG, Healthcare, Automotive, Telecom, IT, Financial Services, Energy, and Public Sector.
-
Proven ability to independently manage projects from proposal through final client presentation.
-
Strong problem-solving, multitasking, and stakeholder management capabilities with high attention to detail.
Location:
DGS India - Mumbai - Thane Ashar IT Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
