Digital Marketing Executive
Company Description Clarity Medical, established in 2003, designs and manufactures high-quality medical equipment for hospitals, physicians, and diagnostic centers worldwide. The company’s products are developed and produced in India and hold key international certifications, including CE, SFDA, ISO, and TGA. Clarity Medical focuses on reliable diagnostic devices and innovative solutions that support clinical decision-making and patient care. Its Tele-Health and Home Care solutions help extend medical services to people in diverse locations and connect them with medical professionals regardless of distance.
Role Description The Digital Marketing Executive is a full-time, on-site role based in the Mohali district. This role is responsible for planning and executing digital marketing campaigns that promote Clarity Medical’s diagnostic equipment and tele-health solutions across online channels. Day-to-day tasks include managing social media accounts, creating and optimizing web content, monitoring web analytics, and supporting online brand positioning. The Digital Marketing Executive will collaborate with cross-functional teams to align marketing activities with business objectives, generate leads, and strengthen customer engagement. The role also involves tracking campaign performance, preparing reports, and recommending improvements based on data-driven insights.
Key Responsibilities
- Develop and execute digital marketing strategies to support business growth and lead generation.
- Plan, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.
- Manage the company's social media presence on LinkedIn, Facebook, Instagram, YouTube, and X, creating engaging and informative content.
- Implement SEO strategies to improve website visibility and organic traffic.
- Create high-quality content for blogs, websites, email campaigns, product pages, brochures, and social media.
- Monitor campaign performance using Google Analytics 4 (GA4), Google Search Console, and other analytics tools.
- Collaborate with Sales, Product, and Design teams to support product launches and marketing campaigns.
Required Skill
- 2–5 years of experience in Digital Marketing.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, and SEO.
- Strong knowledge of social media marketing and content creation.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and WordPress.
- Excellent communication, analytical, and project management skills.
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
