We are hiring a candidate who has skill to grow:
- Punjab Engineers (farm machinery)
- YouTube channels
- Future AI/SaaS products
- Personal brand
- Global agriculture partnerships
- Lead generation and online sales
Responsibilities:
1. YouTube Growth
- Launch and scale multiple YouTube channels
- Create viral content strategies
- Grow channels to millions of subscribers
- Optimize thumbnails, titles, and SEO
- Increase watch time and audience retention
- Manage monetization
- Secure sponsorships
- Analyze YouTube analytics
KPI
- 5–10 million subscribers
- 100+ million annual views
- ₹25+ crore annual YouTube revenue (long-term target)
2. Digital Marketing
- Google Ads
- Meta Ads
- LinkedIn Ads
- Email marketing
- Marketing automation
- Lead generation
- Website conversion optimization
- SEO
KPI
- Qualified dealer leads
- Farmer leads
- International distributor inquiries
- Cost per lead
- Return on ad spend (ROAS)
3. Influencer Marketing
- Build relationships with agricultural creators
- Manage influencer campaigns
- Collaborate with universities
- Work with agricultural scientists
- Partner with machinery reviewers
KPI
- Number of collaborations
- Campaign reach
- Sales generated
- Cost per acquisition
4. Social Media
Manage:
- YouTube
- Facebook
- Instagram
- LinkedIn
- X
- TikTok (where appropriate)
KPI
- Followers
- Engagement
- Reach
- Leads
- Brand awareness
5. AI Content Operations
Build systems using AI to produce:
- Videos
- Articles
- Blogs
- Newsletters
- Product descriptions
- Case studies
- Dealer content
KPI
- Content output
- Organic traffic
- Publishing consistency
6. Website & Sales Funnel
Create:
- Landing pages
- Dealer portals
- CRM workflows
- Marketing automation
- Sales funnels
KPI
- Conversion rate
- Lead quality
- Dealer sign-ups
7. Branding
Develop Punjab Engineers into a recognized global agricultural technology brand.
KPI
- Brand mentions
- Media coverage
- Awards
- International partnerships
8. Team Building
Recruit and manage:
- Video editors
- Designers
- Writers
- SEO specialists
- Social media managers
- AI automation specialists
Required Experience
- 10–15+ years in digital marketing
- Built YouTube channels with 5M+ subscribers
- Experience with YouTube monetization
- Influencer marketing expertise
- Strong SEO knowledge
- Paid advertising experience
- Marketing analytics
- Team leadership
- Familiarity with AI tools and automation
Preferred Skills
- AI-assisted content creation
- Marketing automation
- CRM systems
- SaaS marketing
- B2B marketing
- Agriculture or industrial sector experience (preferred but not mandatory)
Pay: ₹200,000.00 - ₹300,000.00 per month
Work Location: In person
