DIGITAL MARKETING & SOCIAL MEDIA EXECUTIVE
Reports To: Directors / Management
1. Content Creation
- Shoot professional videos, reels, photos and other content for the company.
- Plan and create engaging content for social media and digital platforms.
- Edit videos, reels, photographs and basic graphics as required.
2. Social Media Management
- Manage the company's social media accounts on a daily basis.
- Upload reels, videos, posts, stories and other content.
- Maintain a regular content calendar and posting schedule.
- Monitor comments, messages, engagement and audience responses.
3. Video Production
- Handle video shooting from concept to final upload.
- Operate cameras, mobile phones, lighting and basic audio equipment.
- Create short-form videos, promotional videos, product videos and corporate content.
4. Digital Marketing
- Develop and execute digital marketing campaigns.
- Promote company products, brand activities, events and achievements online.
- Monitor digital trends and identify opportunities to increase reach and engagement.
5. Brand Management
- Maintain a consistent and professional company image across all digital platforms.
- Ensure all content follows company branding and management guidelines.
- Coordinate with Directors for approval of important/public-facing content.
6. Content Planning
- Develop monthly and weekly content plans.
- Cover company activities, events, products, exhibitions, achievements and behind-the-scenes content.
- Maintain an organized library of photos, videos and digital assets.
7. Analytics & Reporting
- Track followers, reach, engagement, views and other social media performance.
- Prepare regular digital marketing reports for management.
- Identify which content performs best and improve future content accordingly.
8. Coordination
- Coordinate with Directors and different departments to collect information and create content.
- Cover important meetings, events, exhibitions and company activities.
- Ensure timely publication of approved content.
9. Key Requirements
- Strong knowledge of Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Good video shooting and editing skills.
- Knowledge of Canva, CapCut, Adobe or similar editing tools preferred.
- Creative, confident and camera-friendly personality.
- Strong communication and presentation skills.
- Ability to independently manage social media from shooting → editing → posting → engagement → reporting.
Pay: ₹14,530.01 - ₹59,157.91 per month
Work Location: In person
