Job Description - Vice President (VP) - Brand Experience
Department: Brand Experience & Customer Engagement
Reports To: Chief Brand Officer (CBO) / Chief Executive Officer (CEO)
Location: Vikaspuri, Delhi
About the Role
Shivam Video is seeking a strategic, customer-centric, and visionary Vice President (VP), Brand Experience to lead the company's end-to-end brand experience strategy across every customer touchpoint. This role is responsible for ensuring that every interaction with the brand—from the first sales presentation to the final event execution—delivers a consistent, premium, and memorable experience that reflects the company's values and market leadership.
The ideal candidate should possess extensive expertise in brand experience, customer journey design, experiential marketing, creative strategy, and stakeholder management. They should be capable of aligning branding, marketing, operations, sales, and production teams to create seamless customer experiences that strengthen brand loyalty, business growth, and long-term relationships.
Key Responsibilities
1. Brand Experience Strategy
- Develop and implement the company's overall brand experience strategy aligned with business objectives and brand positioning.
- Define standards for delivering consistent and memorable brand experiences across every customer touchpoint.
- Ensure all client interactions reflect the company's brand values, quality standards, and commitment to excellence.
- Continuously evaluate and improve the overall customer experience.
2. Customer Journey & Experience Design
- Design and optimize the complete customer journey from initial inquiry to post-event engagement.
- Identify opportunities to enhance customer satisfaction, engagement, and brand loyalty.
- Collaborate with internal teams to eliminate friction points and improve service delivery.
- Ensure consistency across online, offline, and experiential customer interactions.
3. Experiential Branding & Creative Excellence
- Oversee the development of immersive brand experiences for events, exhibitions, activations, and corporate engagements.
- Collaborate with creative and production teams to ensure every project delivers a premium customer experience.
- Ensure experiential concepts align with the company's brand identity and quality standards.
- Promote innovation in customer engagement and experiential design.
4. Brand Communication & Customer Engagement
- Collaborate with Marketing and Brand teams to ensure consistent messaging across all communication channels.
- Support the development of customer-focused marketing campaigns and brand initiatives.
- Oversee customer engagement strategies that strengthen brand perception and long-term relationships.
- Ensure all customer-facing materials maintain a premium and consistent brand identity.
5. Cross-Functional Leadership
- Work closely with Sales, Marketing, Client Servicing, Production, Operations, HR, and Leadership teams to align customer experience initiatives.
- Lead cross-functional projects that improve service quality and operational excellence.
- Establish best practices and processes that enhance collaboration and customer satisfaction.
- Mentor teams on delivering exceptional customer experiences.
6. Strategic Partnerships & Business Growth
- Build relationships with key clients, partners, agencies, and industry stakeholders to strengthen the company's market presence.
- Support business development by enhancing client experience throughout the sales and execution process.
- Identify opportunities to improve client retention and long-term partnerships.
- Contribute to strategic initiatives that drive business growth and brand value.
7. Innovation & Continuous Improvement
- Stay updated with global trends in customer experience, experiential marketing, branding, and emerging technologies.
- Leverage AI, digital tools, and innovative solutions to enhance customer engagement and operational efficiency.
- Develop initiatives that differentiate the company's customer experience from competitors.
- Continuously measure and improve brand experience through customer feedback and performance metrics.
Preferred Qualifications
- Bachelor's or Master's Degree in Marketing, Business Administration, Communications, Branding, Event Management, Hospitality, or a related field.
- 10–15+ years of experience in brand management, customer experience, experiential marketing, or strategic leadership roles.
- Proven experience leading cross-functional teams and managing customer experience initiatives.
- Strong expertise in brand strategy, customer journey mapping, experiential marketing, and stakeholder management.
- Excellent leadership, communication, presentation, negotiation, and project management skills.
- Strong understanding of digital marketing, customer engagement platforms, CRM systems, and emerging technologies.
- Ability to balance strategic planning with operational execution and business growth.
- Experience in events, experiential marketing, hospitality, media, or technology industries will be highly preferred.
What We Are Looking For
We are looking for a professional who can think like a Customer Experience Leader, Brand Strategist, Business Partner, and Innovation Manager all at once. The ideal candidate should be capable of creating exceptional customer journeys, strengthening brand loyalty, leading cross-functional collaboration, and delivering memorable brand experiences that reinforce Shivam Video's position as a leader in the audio-visual and event technology industry.
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: In person
