We are looking for a hands-on Senior Marketing Manager / Growth Marketing Leader to lead performance marketing and customer acquisition initiatives. This role reports directly to senior leadership and requires someone who has successfully built and scaled marketing functions within B2C Product, D2C, Consumer Internet, E-commerce, or Marketplace businesses.
This is not a pure branding or agency management role. We are looking for someone with strong execution capabilities and measurable business impact.
Mandatory Experience
Candidates must have experience in one or more of the following:
- B2C Product Companies
- D2C Brands
- E-commerce
- Consumer Internet Platforms
- Marketplace Businesses
- FinTech (B2C)
- HealthTech (Consumer)
- Retail / Consumer Services
Key Responsibilities
- Lead end-to-end Performance Marketing initiatives.
- Drive customer acquisition across Google Ads, Meta Ads and other paid channels.
- Build scalable lead generation and demand generation strategies.
- Own marketing funnel optimization and conversion improvement.
- Manage marketing budgets and maximize ROI.
- Build, mentor and scale high-performing marketing teams.
- Collaborate with Product, Sales and Leadership teams.
- Monitor KPIs including ROAS, CAC, CPL, Conversion Rate and Revenue Growth.
- Develop and execute marketing strategies aligned with business objectives.
Required Skills
- Google Ads
- Meta Ads
- Performance Marketing
- Growth Marketing
- Lead Generation
- SEO
- GA4
- Google Tag Manager
- Marketing Automation
- CRM
- Analytics
- Conversion Rate Optimization
Preferred Experience
Candidates with experience in:
- International Markets (US, UK, Canada, Australia)
- Managing large marketing budgets
- Building marketing teams from scratch
- Reporting directly to Founder / CEO / CMO
- Leading cross-functional teams
We are looking for candidates who have
- 10–15+ years of Marketing experience
- Strong B2C customer acquisition experience
- Experience managing marketing budgets
- Experience leading marketing teams
- Excellent communication skills
- Data-driven decision-making approach
- Hands-on campaign execution experience
Preferred Background
✔ Product Company
✔ Consumer Brand
✔ D2C
✔ E-commerce
✔ Marketplace
✔ Consumer FinTech
Not Preferred
To help candidates assess their fit, we encourage applications from professionals with substantial experience in consumer-focused product environments. Profiles whose experience is primarily in the following areas may be less aligned with this role:
- Agency-only backgrounds
- IT Services
- Consulting-only roles
- B2B SaaS-only organizations
- Enterprise sales-focused marketing
- Branding-only roles without performance marketing ownership
Pay: ₹2,000,000.00 - ₹3,500,000.00 per year
Work Location: In person
