Role Overview
We are looking for an experienced Digital Marketing Head who can lead, strategize, and scale our digital marketing ecosystem. The ideal candidate should have strong hands-on experience across performance marketing, SEO, content, social media, design, and analytics, along with the ability to manage teams, drive results, and align marketing initiatives with business goals.
This role requires a leader who understands every function deeply, can guide specialists effectively, and take ownership of growth, brand visibility, and lead generation.
Key Responsibilities
· Own and drive the overall digital marketing strategy across channels
· Lead and manage in-house teams including SEO, content, performance marketing, social media, design, and video
· Plan and oversee performance marketing campaigns (Meta, Google Ads, and other platforms)
· Guide SEO strategy including technical, on-page, off-page, local SEO, and generative/AI-driven search optimization
· Ensure strong content, creative, and brand consistency across all digital and offline touch points
· Align marketing goals with business, sales, and revenue objectives
· Define and track KPIs, dashboards, and performance reports
· Drive lead quality, conversion optimization, and funnel improvements
· Collaborate closely with sales, leadership, and external partners
· Manage budgets, tools, vendors, and agency relationships
· Stay updated with digital trends, platform changes, and emerging technologies
· Build processes, workflows, and best practices for scalability
Core Requirements
· 5+ years of experience in digital marketing with hands-on exposure across multiple channels
· Strong working knowledge of:
1. Performance Marketing (Meta Ads, Google Ads)
2. SEO (Technical, On-page, Off-page, Local, Generative/GEO)
3. Content Marketing & Social Media o Creative & Branding (working closely with design and video teams)
· Proven experience managing and mentoring digital marketing teams · Strong understanding of analytics and data-driven decision-making · Hands-on experience with: o Google Analytics 4 (GA4) o Google Tag Manager o Google Search Console o Performance marketing dashboards and reporting tools · Experience scaling traffic, leads, and revenue through digital channels · Strong communication, leadership, and stakeholder management skills
Good to Have / Bonus Skills
· Experience in education, or service-based industries
· Agency Experience
· Knowledge of marketing automation, CRM integrations, and lead management
· Experience managing large websites or multi-location businesses
· Exposure to offline marketing alignment (print, events, branding)
· Certifications in digital marketing, performance marketing, or analytics
Qualifications
· Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
· Advanced digital marketing certifications are a plus
What we’re looking For
· Strategic leader with a hands-on mindset
· Ability to balance big-picture thinking with execution
· Strong people management and team-building skills
· Data-oriented decision maker with business acumen
· Passion for growth, experimentation, and continuous learning
Pay: ₹45,000.00 - ₹90,000.00 per month
Work Location: In person
