We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability.
Responsibilities:
Campaign Strategy & Execution:
- Plan and implement high-performance ad campaigns across Google Ads, Meta Ads, and other relevant platforms (LinkedIn, YouTube, etc.)
- Define full-funnel strategy across TOFU, MOFU, BOFU
- Set clear goals for lead generation, ROAS, CAC, and lifetime value
Client Relationship & Consultation:
- Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements
- Own onboarding, expectation management, and ongoing reporting
- Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities
Performance & Optimization:
- Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.)
- Proactively identify and resolve performance bottlenecks
- Recommend A/B tests across ads, landing pages, and funnel structure
Cross-Functional Leadership:
- Collaborate with content, design, and development teams to execute strategy
- Manage and coordinate freelancers or junior resources to ensure campaign quality
- Set up internal SOPs and scalable workflows for campaign operations
Platform Expertise:
- Stay current on platform algorithm changes and apply best practices
- Handle pixel tracking, attribution, audience targeting, and retargeting strategies
- Implement conversion tracking across channels and troubleshoot discrepancies
Requirements:
Must-Haves:
- 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads
- Proven success managing multiple client campaigns simultaneously
- Strong understanding of ad platforms, audience segmentation, tracking, and optimization
- Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus)
- Ability to independently manage strategy, client communication, and execution oversight
Technical & Analytical:
- Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio)
- Hands-on knowledge of Pixel setup, UTM tracking, attribution models
- Skilled in A/B testing, performance forecasting, and using performance data to make decisions
Soft Skills:
- Strong communication and stakeholder management skills
- Able to take ownership and drive projects end-to-end with minimal supervision
- Strategic mindset and problem-solving orientation
Bonus:
- Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.)
- Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier)
- Google Ads and/or Meta Blueprint certifications
Pay: Up to ₹80,000.00 per month
Benefits:
Work Location: In person
