About Brands2Be
Brands2Be is a 360° digital growth and AI solutions agency that blends creativity, strategy, and technology to help brands scale intelligently. We specialize in performance marketing, branding, and next-generation AI automation, building systems that don’t just attract attention but deliver measurable, sustainable growth.
About the Role
We are looking for a Meta Ads Executive with hands-on experience in planning, launching, managing, optimizing, and scaling Meta Ads campaigns, particularly lead-generation campaigns.
The ideal candidate should have a strong understanding of Meta's advertising ecosystem, audience targeting, campaign optimization, lead quality, conversion tracking, and performance analysis. You should be comfortable using data and AI tools to improve campaign performance, reporting, and overall efficiency.
Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage Meta Ads Manager, Business Manager, Business Suite, Meta Pixel, and Conversions API (CAPI).
- Develop and execute lead-generation campaigns across different industries and target audiences.
- Conduct audience research and implement Broad, Interest-based, Custom, and Lookalike Audiences.
- Monitor and optimize CPL, CTR, CPM, conversion rate, lead quality, ROAS, and overall campaign performance.
- Optimize campaign budgets, audiences, creatives, placements, and bidding strategies to improve performance.
- Analyze lead quality and work towards improving the Lead → Qualified Lead → Customer conversion funnel.
- Conduct A/B testing of ad creatives, copy, audiences, offers, and campaign structures.
- Work closely with the creative team to develop high-performing ad creatives and campaign concepts.
- Track and analyze campaign data and prepare regular performance reports.
- Use AI tools for campaign analysis, competitor research, reporting, creative ideation, and workflow efficiency.
- Stay updated with Meta Ads platform updates, advertising trends, targeting changes, and best practices.
Requirements
- 1–2 years of hands-on experience managing Meta Ads campaigns.
- Strong experience in Meta lead-generation campaigns.
- Good understanding of campaign structure, audience targeting, optimization, budgeting, and scaling.
- Hands-on knowledge of Meta Ads Manager, Meta Pixel, Conversions API, Custom Audiences, and Lookalike Audiences.
- Strong understanding of performance metrics such as CPL, CPM, CTR, CPC, conversion rate, ROAS, and lead quality.
- Experience managing campaigns for multiple industries/client accounts will be highly preferred.
- Ability to analyze campaign data and make data-driven optimization decisions.
- Familiarity with AI tools for campaign analysis, reporting, research, and productivity.
- Prior experience in a digital marketing/performance marketing agency will be highly preferred.
- Good communication and analytical skills.
What We’re Looking For
We are looking for someone who has genuine hands-on experience managing Meta Ads campaigns, understands performance beyond just CPL, and can take ownership of campaign execution and optimization from setup to lead generation and performance improvement.
Pay: ₹10,029.42 - ₹25,000.00 per month
Benefits:
Work Location: In person
