- Company Description Charnock Hospitals is a trusted chain of hospitals offering advanced medical care across multiple specialties, with a total capacity of 610 beds. The group is known for state-of-the-art facilities and the latest technological capabilities in Cardiac Science, Neuroscience, high-end Orthopaedics, and Critical Care. It also provides specialized services in Transplant care, advanced Gastroenterology, Nephrology, Urology, and Respiratory Medicine. Healthcare professionals at Charnock Hospitals work in a modern, technology-enabled environment focused on clinical excellence and patient-centric care.
Role Description The Brand Communications Manager is a full-time, on-site role based in Kolkata. This role is responsible for developing and executing brand communication strategies that strengthen the hospital group’s reputation and visibility across all channels. Day-to-day tasks include creating and refining brand messaging, overseeing integrated marketing campaigns, managing public relations activities, and ensuring consistent communication across digital and offline touchpoints. The Brand Communications Manager will collaborate with clinical and administrative teams to craft patient-focused narratives, coordinate with external agencies, and monitor brand performance metrics. The role also involves managing content for social media, website, and internal communications, while ensuring alignment with organizational goals and regulatory guidelines.
Qualifications
- Candidates should possess strong Communication and Strategic Communications skills for clear, consistent, and effective messaging.
- Candidates should possess Brand Management skills to build, maintain, and enhance the hospital’s brand identity and positioning.
- Candidates should possess Integrated Marketing skills to plan and execute cohesive campaigns across digital, print, and on-ground platforms.
- Candidates should possess Public Relations skills to manage media relations, press releases, events, and crisis communication.
- Candidates should have experience in healthcare or service-driven industries, with an understanding of patient-centric communication.
- Candidates should demonstrate strong writing and content development abilities, including for social media, website, and corporate materials.
- Candidates should have excellent stakeholder management skills and the ability to work cross-functionally with clinical and operations teams.
- Candidates should ideally hold a bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field; a master’s degree or relevant certifications is an advantage.
Job Type: Full-time
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Work Location: In person
