CANDIDATES RESIDING IN KOLKATA OR NEARBY SHOULD ONLY APPLY
Location: Kolkata (On-site)
Address: SDF Building, GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091
Company: ThinkWide Digital Health
About the Role
We are looking for a highly driven and hands-on Chief Marketing Officer (CMO) to lead and scale our marketing initiatives. The ideal candidate should come from a digital marketing agency background and have extensive experience in planning, executing, and optimizing multi-channel digital marketing campaigns.
This is not a purely strategic leadership role—we are looking for someone who can actively participate in campaign execution, performance analysis, team management, and growth initiatives.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with business objectives.
- Lead digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and content marketing.
- Drive lead generation and customer acquisition initiatives with measurable ROI.
- Analyze campaign performance and optimize marketing spend for maximum effectiveness.
- Build and manage a high-performing marketing team and external agencies/vendors.
- Develop brand positioning, messaging, and go-to-market strategies.
- Oversee website performance, marketing automation, and conversion optimization.
- Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
- Collaborate closely with sales, product, and leadership teams to achieve growth targets.
- Establish KPIs and provide regular performance reports to management.
Required Qualifications
- 5+ years of experience in Digital Marketing.
- Mandatory experience working in a Digital Marketing Agency environment.
- Proven track record of managing and scaling digital campaigns with significant marketing budgets.
- Strong expertise in Google Ads, Meta Ads, LinkedIn Marketing, SEO, SEM, Marketing Automation, and Analytics.
- Hands-on experience with performance marketing and lead generation.
- Excellent understanding of customer acquisition funnels and conversion optimization.
- Strong analytical, leadership, and communication skills.
Preferred Background
- Candidates from Digital Marketing Agencies preferred.
- Experience handling multiple client accounts and performance-driven campaigns.
- Exposure to SaaS, Healthcare Technology, IT, or Digital Products is a plus.
What We Are Looking For
✔ Strategic thinker with execution capabilities
✔ Data-driven decision maker
✔ Strong leadership and team management skills
✔ Agency mindset with a growth-oriented approach
✔ Hands-on digital marketer who can lead from the front
Pay: From ₹35,000.00 per month
Work Location: In person
