Orange Sky is looking for a Performance Marketing Executive who is passionate about digital advertising, data-driven decision making, and scaling businesses through paid marketing campaigns.
As a Performance Marketing Executive, you will be responsible for planning, executing, optimizing, and analyzing advertising campaigns across Meta, Google, LinkedIn, and other digital platforms. You'll work closely with our creative, content, and web development teams to generate high-quality leads and maximize return on ad spend (ROAS).
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns on Meta Ads, Google Ads, LinkedIn Ads, and other platforms.
- Manage lead generation, e-commerce, brand awareness, and remarketing campaigns.
- Monitor campaign performance and optimize budgets for maximum ROI.
- Conduct audience research, competitor analysis, and keyword research.
- Perform A/B testing for creatives, ad copies, landing pages, and targeting.
- Track campaign performance using Google Analytics (GA4), Meta Pixel, Google Tag Manager (GTM), and conversion tracking tools.
- Generate daily, weekly, and monthly performance reports with actionable insights.
- Coordinate with designers and content creators for high-performing ad creatives.
- Work with the web development team to improve landing page conversion rates.
- Stay updated with the latest trends, algorithm changes, and advertising best practices.
Required Skills
- Good understanding of Meta Ads Manager.
- Basic knowledge of Google Ads (Search, Display, Performance Max, YouTube).
- Understanding of campaign objectives, audience targeting, bidding strategies, and optimization techniques.
- Knowledge of Google Analytics (GA4) and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Ability to manage multiple client campaigns simultaneously.
Preferred Skills
- Experience with Shopify and E-commerce marketing.
- Knowledge of LinkedIn Ads and Lead Generation campaigns.
- Experience with Looker Studio (Google Data Studio).
- Familiarity with CRM tools and marketing automation.
- Basic knowledge of SEO and conversion rate optimization (CRO).
Qualifications
- 0–2 years of experience in Digital Marketing or Performance Marketing.
- Freshers with certifications and practical campaign experience are welcome.
What You'll Work On
- Lead Generation Campaigns
- E-commerce Sales Campaigns
- Brand Awareness Campaigns
- App Promotion Campaigns
- Local Business Advertising
- International Marketing Campaigns
- Conversion Optimization
- Marketing Automation Projects
Why Join Orange Sky?
- Work on exciting brands across multiple industries.
- Hands-on experience with large advertising budgets.
- Learn directly from experienced digital marketing professionals.
- Opportunity to grow into a Senior Performance Marketer.
- Collaborative, innovative, and fast-paced work environment.
- Exposure to AI-powered marketing tools and automation.
Experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Shopify
- Microsoft Excel / Google Sheets
- ChatGPT and AI tools for ad copy generation
Pay: From ₹9,853.56 per month
Work Location: In person
