The ideal candidate should have strong practical knowledge of Facebook, Instagram, Google Ads, social media marketing, online promotions, lead generation, campaign management, and marketing data analysis.
Key Responsibilities
- Develop and execute effective digital marketing strategies to increase GOEEN's brand visibility and customer reach.
- Manage and promote the brand across Facebook, Instagram, YouTube, Google, and other relevant digital platforms.
- Plan and execute Facebook & Instagram paid promotional campaigns and lead generation campaigns.
- Create strategies for generating quality leads for electric scooters and other company products.
- Monitor and optimize digital advertising campaigns based on performance.
- Manage Meta Ads, Google Ads, social media promotions, and remarketing campaigns.
- Coordinate with the creative/content team for advertisements, reels, posts, banners, videos, and promotional content.
- Develop and maintain a strong online brand presence for GOEEN.
- Track leads generated through different digital platforms and ensure proper lead allocation and follow-up.
- Analyze lead quality, conversion rates, campaign performance, customer engagement, and acquisition costs.
- Prepare regular digital marketing reports and performance dashboards for management.
- Use data analytics to identify successful campaigns, customer trends, and areas for improvement.
- Monitor competitors and identify new digital marketing opportunities.
- Conduct A/B testing of advertisements, creatives, audiences, and campaigns.
- Work closely with the Sales Team to improve lead conversion and customer acquisition.
- Manage digital marketing budgets and ensure optimum ROI/ROAS from campaigns.
- Stay updated with the latest trends, tools, algorithms, and developments in digital marketing.
Required Skills
- Strong knowledge of Facebook & Instagram Marketing.
- Hands-on experience with Meta Ads Manager.
- Knowledge of Google Ads and Google Analytics.
- Strong understanding of Lead Generation and Lead Management.
- Knowledge of Digital Branding and Social Media Marketing.
- Good knowledge of Data Analysis and Marketing Analytics.
- Ability to prepare and interpret campaign performance reports.
- Knowledge of Excel/Google Sheets for data analysis and reporting.
- Strong understanding of CTR, CPC, CPL, CPA, conversion rate, ROI and ROAS.
- Good communication and analytical skills.
- Ability to manage multiple campaigns and meet deadlines.
- Experience in the automobile/EV industry will be an added advantage.
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Provident Fund
Work Location: In person
