Job Description
A Business Development Manager (BDM) in this niche drives growth by selling educational technology (EdTech) software and Optical Mark Recognition (OMR) evaluation systems to schools, universities, coaching institutes, and government exam boards.
Core Responsibilities
- Lead Generation: Target private schools, universities, and test preparation centers.
- Product Demos: Exhibit OMR scanning accuracy and software analytics dashboards.
- B2B Consultation: Align software features with institutional examination workflows.
- Tender Management: Prepare bids for government and large-scale educational contracts.
- Relationship Building: Maintain long-term contact with principals, registrars, and IT directors.
- Market Tracking: Monitor competitor pricing, software updates, and changing exam patterns.
Key Value Propositions to Sell
- Data Accuracy: Zero human error in grading high-stakes multiple-choice exams.
- Speed: Processing thousands of student answer sheets in minutes.
- Advanced Analytics: AI-driven reports showing student weak spots and class performance.
- Cheating Prevention: Software features that detect duplicate forms or irregular marking.
- Hybrid Systems: Seamless integration of physical OMR sheets with digital cloud storage.
Target Audience & Decision Makers
- School Principals: Focused on teacher time-savings and report card generation.
- University Registrars: Concerned with secure, large-scale semester exam processing.
- Coaching Institute Owners: Need fast turnaround times for weekly mock test results.
- Government Exam Boards: Require strict data security, encryption, and audit trails.
Ideal Candidate Profile
- Experience: 3+ years in EdTech sales, institutional sales, or corporate software sales.
- Tech Skills: Familiarity with SaaS models, database management, and scanning hardware.
- Soft Skills: Excellent presentation skills, patience with long institutional sales cycles.
- Travel Flexibility: High willingness to travel frequently for on-site campus pitches.
Contact Person: Manoj Kumar
Contact Number: 9354455494
Yoctel Solutions Pvt. Ltd. - 28, Commercial Building, 3rd Floor, Jia Sarai, Near IIT Metro Station, Hauz Khas, New Delhi - 110016
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
