Sales Associate – Home Appliances & Grooming / Lighting & Home Automation
(Number of openings: 2– Two Females ( For Home Appliances & Grooming as well as Lighting & Home Automation products).
Compensation
- Fixed monthly salary: ₹12,000 to 17,000
- Training provided on product range and usage.
Role Overview
As a Sales Associate, you will be responsible for driving both B2C (Business-to-Consumer) and B2B (Business-to-Business) sales of KAFF-branded home appliances (chimneys, gas stoves, coffee makers and other kitchen/home appliances) and grooming products (hair dryers, trimmers) and/or lighting and home automation solutions. You will engage with retail customers as well as business clients (dealers, retailers, project/developer accounts), demonstrate product value, close sales, meet monthly business targets, and build long-term relationships. A training program on the product features and usage will be provided.
Key Responsibilities :
- Generate sales leads through walk-in customers, calls/referrals (B2C) and through business clients (dealers, retailers, corporate/project) (B2B).
- Engage with customers and business clients to understand their needs in home appliances, grooming or lighting/automation, ask probing questions, and recommend appropriate solutions.
- Demonstrate the features and benefits of the products: e.g., chimneys, gas stoves, coffee makers, hair dryers, trimmers; for lighting/home automation: smart lighting, control systems, home automation modules.
- Present product solutions, provide quotations, negotiate and close sales with both end-users and business accounts.
- Manage the full sales cycle: lead generation → product demo → proposal/quotation → negotiation → closure → follow-up (installation/after-sales where needed).
- Meet or exceed assigned monthly targets (units sold, revenue achieved, new business accounts added).
- Maintain accurate records of leads, prospects, clients, quotations and orders in the CRM or sales log, and report regularly to the Sales Manager.
- Build and maintain relationships with business clients (dealers, retailers, architects/contractors for lighting/automation) for account development, repeat business and referrals.
- Assist in showroom or store merchandising: ensure product displays (appliances, grooming products, lighting / smart home exhibits) are maintained, demo units clean, signage/promotions visible.
- Stay updated on product specifications, new launches, pricing, competitive products, market trends.
- Provide excellent customer service: respond to queries/objections, coordinate installation or demo hand-over, ensure customer satisfaction.
- Participate in training sessions: product workshops, sales skill development, team meetings.
- Feedback from the field: gather customer insights, competitor intelligence, market demands, and propose improvements or opportunities to the management.
- Adhere to company policies, ethical selling practices, and maintain professional conduct at all times.
- For the lighting & home automation role: engage with architects, interior designers, contractors, project consultants; prepare solutions and quotations for lighting/smart-home systems; coordinate with technical/installation teams for pre-sales/after-sales support.
Required / Preferred Qualifications & Attributes
- Prior experience in sales of electronics / electrical appliances, home appliances, lighting or home automation is preferred.
- Candidates with an ITI Electrician certificate or a Diploma in Electrical Engineering will be given preference (especially for lighting & home automation roles) due to a technical understanding advantage.
- Good communication and presentation skills, ability to engage with both retail customers and business clients.
- Strong sales mindset: target-driven, self-motivated, able to work independently and within a team.
- Pleasant personality & professional demeanour.
- Basic computer literacy (CRM/data-entry, MS Office) preferred.
- Willingness to learn and attend training on product features, benefits and applications.
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹17,000.00 per month
Ability to commute/relocate:
- Khandagiri, Bhubaneswar, Odisha: Reliably commute or planning to relocate before starting work (Required)
Education:
Work Location: In person
