About the Role
We are looking for a Social Media Manager & Content Creator who can independently manage the brand's social media presence from strategy to execution.
The person will be responsible for developing the content strategy, planning the monthly content calendar, creating and coordinating content, managing Instagram and other social media platforms, analysing performance and continuously improving the brand's digital presence.
This is not only a posting role. We are looking for someone who understands trends, aesthetics, storytelling, Reels, Gen-Z content, luxury branding and social media growth.
Key Responsibilities1. Social Media Strategy
- Develop and execute the overall social media strategy.
- Create monthly and weekly content plans.
- Identify current Instagram/Reels trends, formats, sounds and content opportunities.
- Develop content pillars for the brand.
- Plan content around:
- Product
- Brand story
- Founder
- Behind the scenes
- Customer experiences
- Trends
- Educational content
- Lifestyle
- Campaigns
- Festivals and occasions
- Continuously experiment with new content formats.
2. Content Creation
The candidate should be capable of actually creating content, not just giving instructions to a photographer/editor.
Responsibilities include:
- Shoot Reels and short-form videos using a smartphone/camera.
- Shoot product and lifestyle content.
- Create Instagram Stories.
- Create carousels and static posts.
- Create behind-the-scenes content.
- Create founder-led content.
- Edit Reels and short-form videos.
- Add captions, transitions, text, music and other relevant elements.
- Create content that looks premium, aesthetic and platform-native.
Experience with CapCut, Canva, Adobe Premiere Pro, Photoshop or similar tools is preferred.
3. Instagram Management
- Manage the brand's Instagram account on a daily basis.
- Upload and schedule posts, Reels and Stories.
- Write captions and CTAs.
- Maintain consistent brand tone and visual identity.
- Manage Instagram highlights.
- Monitor comments and DMs.
- Identify opportunities to increase engagement.
- Coordinate with the CRM/Sales team for customer enquiries generated through social media.
4. Reels & Growth
A major responsibility of this role will be organic Instagram growth.
- Create high-quality Reels consistently.
- Research trending formats and sounds.
- Analyse which content is performing and why.
- Replicate successful formats while keeping the content original.
- Experiment with hooks, storytelling and different video structures.
- Focus on increasing:
- Reach
- Views
- Engagement
- Followers
- Profile visits
- Enquiries
- Website/store visits
5. Content Calendar
Prepare and maintain a structured content calendar covering:
ContentResponsibilityReelsIdeation + Shoot + EditPostsIdeation + Design/CoordinationStoriesDaily planning + ExecutionCampaignsConcept + ExecutionFounder ContentPlanning + ShootBTS ContentShoot + EditFestivalsCampaign planningInfluencer ContentCoordination + Repurposing6. Photography & Videography
- Plan shoots according to the content calendar.
- Coordinate with photographers, models, stylists and influencers when required.
- Create shot lists and references before shoots.
- Ensure content matches the brand's visual identity.
- Shoot quick content independently whenever required instead of waiting for a professional production.
7. Influencer & Creator Coordination
- Research relevant influencers and content creators.
- Maintain an influencer database.
- Coordinate collaborations.
- Brief influencers regarding content requirements.
- Track influencer deliverables.
- Repurpose influencer content across social media.
- Track performance of collaborations.
8. Brand Aesthetics
The candidate will be responsible for maintaining a consistent premium visual identity across social media.
They should understand:
- Luxury aesthetics
- Typography
- Composition
- Colour palette
- Visual storytelling
- Fashion/lifestyle photography
- Premium video editing
- Current social media design trends
The content should look designed and intentional, rather than like generic template-based social media content.
9. Analytics & Reporting
Track social media performance on a weekly and monthly basis.
Reports should include:
- Followers gained
- Reach
- Reel views
- Engagement
- Shares
- Saves
- Profile visits
- Website clicks
- Enquiries
- Top-performing content
- Worst-performing content
- Growth opportunities
The candidate should be able to answer:
“What worked, what didn't work and what are we going to change next month?”
KPIs / Performance Parameters
The candidate will be evaluated on:
- Consistent content output
- Quality of Reels
- Organic reach
- Engagement rate
- Follower growth
- Reel views
- Saves & shares
- Content consistency
- Creative quality
- Timeliness of content calendar
- Social media-generated enquiries
- Successful influencer collaborations
- Overall improvement in brand presence
Skills Required
- Strong understanding of Instagram
- Excellent knowledge of Reels and short-form content
- Strong creative thinking
- Good understanding of current trends
- Good photography/videography sense
- Video editing skills
- Canva / CapCut / Adobe knowledge
- Good copywriting skills
- Strong communication
- Good English/Hindi
- Understanding of luxury/premium branding
- Ability to work independently
Must Have
A strong personal portfolio of Instagram/Reels/content work.
Candidates should submit previous work/Reels/accounts they have managed or created along with their application.
Ideal Candidate
We are looking for someone who is:
Creative + Trend-Aware + Aesthetic + Fast + Independent + Social-Media Native
They should be someone who can walk into the store/project, see an opportunity and say:
“This can become a Reel.”
They should be comfortable being both the strategist and the creator—from coming up with the idea to shooting, editing, posting and analysing the result.
Pay: ₹11,360.23 - ₹30,000.00 per month
Work Location: In person
