Utkarsh Global Foundation
Job description: Senior Digital Marketing Manager
Job title: Senior Manager, Digital Marketing
Experience: 8+ years
Location: Mumbai, on-site
Role Overview
The Senior Manager, Digital Marketing will be the hands-on digital owner of Utkarsh Global Foundation, bringing strategy, channel expertise and performance measurement for social media, Google Ads, Search Engine Optimization (SEO), search, paid media, website performance, analytics and digital campaigns.
Key Responsibilities
Digital Strategy
· Develop the annual and quarterly digital marketing plan for Utkarsh Global Foundation, aligned to organisational priorities, programmes, events, campaigns and fundraising needs
· Build monthly channel calendars with clear campaign objectives, audiences, messages, assets, budgets and Key Performance Indicators (KPIs)
· Recommend channel mix and budget allocation based on performance
Audience Growth
· Own the digital strategy for Instagram, Facebook, LinkedIn, YouTube and X/Twitter as relevant to audience and campaign objectives
· Set content pillars, formats, publishing cadence, platform-specific optimisation and engagement protocols
· Track audience growth, reach, engagement quality, video performance, saves/shares, website traffic and conversion actions
· Set up a system for social listening, trend identification, issue escalation and community responses
Performance Marketing
· Plan and manage Google Ads and Meta campaigns, including awareness, traffic, lead, donation and event campaigns
· Set up campaign objectives, audiences, creative requirements, landing pages, tracking and optimisation routines
· Manage media budgets responsibly and report cost-per-result, conversion rate and return on ad spend where applicable
· Coordinate with content, design and website resources/ teams to continuously improve creative and landing-page performance
Website Growth
· Own the SEO roadmap including technical hygiene, on-page optimisation, keyword strategy, local search and content opportunities
· Improve discoverability for high-intent searches on animal welfare, animal hospital services, social-impact work and relevant local programmes
· Work with the website development and content teams on metadata, landing pages, internal linking, schema opportunities and conversion paths
· Use Google Search Console and analytics data to identify search demand, ranking opportunities and website drop-offs
Reporting
· Build a dashboard/Management Information System (MIS) covering social, paid media, SEO, website and campaign performance
· Produce a monthly performance report for the leadership with insights and recommendations
· Establish benchmarks and quarterly targets for audience growth, engagement, traffic, leads/donations, and campaign efficiency
· Use testing and data to recommend what to scale, stop or change
Candidate Profile
The candidate must have 8+ years of hands-on digital marketing experience, preferably with an agency, non-profit, or brands. They must have a strong knowledge of building and executing Meta Ads, Google Ads, Google Analytics/GA4, Search Console, SEO tools and social analytics.
The candidate must demonstrate an ability to connect content and creative with measurable digital outcomes and must have a strong understanding of landing-page optimisation, tracking, UTMs, conversion funnels and basic CRM/donation journeys.
They must be comfortable with data/performance analytics to present clear recommendations to senior leadership. Excellent written communication and ability to work with content writers and designers is preferable. A keen interest in animal welfare, environment and social justice is desirable.
Pay: ₹1,200,000.00 per year
Benefits:
Work Location: In person
