Role Overview :-
This is a dual-role position with:
Primary Responsibility: Driving school admissions, enquiries, and local brand visibility
Secondary Responsibility: Supporting preschool franchise expansion and partner
acquisition
The role requires a candidate who can seamlessly manage parent-facing interactions (B2C) as well as business development and franchise sales (B2B).
Key Responsibilities
A. Admissions & Parent Engagement (Primary Focus)
Serve as the primary point of contact for prospective parents and guardians
Handle enquiries across:
o Walk-ins
o Phone calls
o Emails
o Website & social media leads
o Cold calling
Conduct school tours, counselling sessions, and admissions presentations
Clearly communicate:
o CBSE curriculum framework
o School philosophy
o Facilities and policies
Drive consistent follow-ups to improve enquiry-to-admission conversions
Support and execute admissions campaigns for the academic year
B. Outreach, PR & Brand Building
Build and maintain a positive public image for the school
Represent the school at:
o Education fairs
o Community events
o Housing societies
o Local forums
Develop relationships with:
o Preschools
o Sports academies
o Activity centres
o Local influencers
Promote:
o School programs
o Sports initiatives
o After-school coaching and activity clubs
C. Marketing & Communication
Coordinate development of:
o Brochures, flyers, hoardings
o Promotional materials
Support:
o Social media communication
o Website updates
Draft:
o Announcements
o Press notes
o School communications
D. Community & Program Outreach
Promote after-school programs to internal and external students
Liaise with coaches, trainers, and activity partners
Drive participation and visibility for school-led initiatives
E. Internal Coordination & Reporting
Work closely with:
o Principal
o Admissions team
o Academic coordinators
o Management
Ensure communication aligns with CBSE guidelines and school policies
Share:
o Market feedback
o Parent insights
o Enquiry trends
F. Reputation & Issue Management
Handle parent queries and concerns professionally
Escalate and resolve sensitive issues appropriately
Maintain confidentiality and uphold the school’s reputation
G. Franchise Development (Secondary Responsibility)
Identify and engage potential preschool franchise partners and investors
Conduct meetings, presentations, and business discussions
Explain franchise models, investment requirements, and value proposition
Generate and manage franchise leads and pipeline
Support proposal creation and deal closures
H. Franchise Onboarding & Expansion Support
Assist in:
o Partner onboarding
o Site evaluation coordination
o Centre setup and launch support
Support local marketing and admissions for newly launched centres
Monitor basic performance indicators and provide feedback
Key Performance Indicators (KPIs)
Admissions numbers and conversion rates
Enquiry generation and follow-up efficiency
Outreach activities and partnerships established
Participation in school programs and events
Franchise leads generated and closures supported
Required Candidate Profile
Education
Graduate (MBA in Marketing/Business preferred)
Experience
3–6 years in:
o School admissions / PRO / education marketing
o Business development / franchise sales
Experience in education sector preferred
Key Skills
Strong communication, counselling, and presentation skills
Proven sales and conversion ability
Ability to handle both parent engagement and business development
Proactive, target-driven, and field-oriented
Strong relationship-building and networking skills
Comfort with cold calling and outreach activities
What We Offer
Opportunity to work across school growth and franchise expansion
High-visibility, high-impact role
Performance-linked incentives and growth opportunities
Dynamic and entrepreneurial work environment
Pay: ₹28,000.00 - ₹34,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Application Question(s):
- Do you have any prior experience in handling admission inquires, phone calls, mails ?
- Are you ready to do field travel ?
Work Location: In person
