About the Role
We are looking for a proactive and curious Marketing Associate who is excited to learn, experiment, and help build a modern B2B marketing function from the ground up.
This role is ideal for someone who enjoys researching, writing, organizing, and turning ideas into meaningful marketing initiatives. You'll work closely with the leadership team to support content creation, thought leadership, brand awareness, public relations, website updates, analytics, and marketing operations.
We value attitude over experience. If you're eager to learn, take ownership, and grow in a fast-paced environment, we'll help you develop the skills needed to build a successful career in B2B SaaS and fintech marketing.
This role is based in GIFT City, Gandhinagar.
Key Responsibilities
- Support the planning and execution of organic marketing initiatives across digital channels.
- Research industry trends, customer pain points, competitors, and emerging topics to identify content opportunities.
- Assist in creating blogs, articles, newsletters, website content, case studies, and social media content.
- Help plan, coordinate, and repurpose content from podcasts, webinars, customer interviews, and industry events.
- Maintain content calendars and ensure timely execution of marketing activities.
- Support public relations efforts by researching publications, journalists, media opportunities, and industry awards.
- Assist with website content updates and basic SEO best practices.
- Monitor website, social media, and content performance, preparing regular reports and actionable insights.
- Research and experiment with AI tools to improve marketing workflows and productivity.
- Maintain marketing assets, documentation, templates, and internal knowledge bases.
- Coordinate with design, product, sales, and leadership teams to ensure consistent messaging across marketing initiatives.
- Support event planning, conference preparation, webinars, and other marketing activities as required.
Requirements
- A strong willingness to learn, adapt, and take initiative.
- Excellent verbal communication skills.
- Strong research and analytical thinking abilities.
- Curious mindset with a passion for understanding technology, business, and customer needs.
- Comfortable using AI tools, productivity software, and modern collaboration platforms.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Positive attitude, ownership mindset, and eagerness to continuously improve.
Preferred Qualifications & Experience
- Basic familiarity with LinkedIn, content writing, SEO, or website management is preferred.
- Experience with tools such as Figma, Canva, Google Workspace, Microsoft Office, Notion, or similar platforms is a plus.
- Interest in technology, SaaS, fintech, or B2B marketing is an advantage.
What We Offer
- Opportunity to build and shape the marketing function within a growing technology company.
- Hands-on experience across content marketing, product marketing, branding, PR, SEO, analytics, thought leadership, and marketing operations.
- Exposure to modern AI-powered marketing workflows and industry-leading tools.
- Mentorship, continuous learning, and opportunities to take ownership of meaningful projects.
- A collaborative, supportive, and innovation-driven work environment where curiosity and initiative are valued.
Pay: ₹300,000.00 - ₹400,000.00 per year
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Gandhi Road, Gujarat
