SEO & Search Optimization: ● Develop and implement comprehensive SEO strategies to improve organic search rankings ● Conduct detailed keyword research and competitive analysis ● Optimize on-page elements including meta tags, titles, headers, and content structure ● Perform regular SEO audits to identify and resolve technical issues ● Manage website architecture and structure for optimal SEO performance ● Build and execute backlink strategies and outreach campaigns ● Monitor search engine algorithm updates and adjust strategies accordingly ● Track and analyze SEO performance metrics using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools ● Collaborate with content and development teams to ensure SEO best practices Analytics & Reporting: ● Monitor key performance indicators (KPIs) including traffic, conversions, click-through rates, bounce rates, and ROI ● Use data analytics to identify trends and optimization opportunities ● Prepare and present regular performance reports to management ● Provide actionable insights based on data analysis Required Qualifications ● Bachelor's degree in Marketing, Business, Communications, or related field ● 3-5 years of experience in digital marketing with proven campaign success ● Minimum 2 years of hands-on SEO experience with demonstrated results Campaign Management: ● Plan, develop, and execute end-to-end digital marketing campaigns across multiple channels (social media, email, paid ads, content marketing) ● Define campaign objectives, target audiences, messaging, and success metrics ● Manage campaign budgets and optimize spend for maximum ROI ● Create compelling copy and content for various digital platforms ● Coordinate with design and content teams to develop campaign assets ● Monitor campaign performance and make data-driven adjustments ● Conduct A/B testing to optimize conversion rates ● Generate detailed campaign reports with insights and recommendations● Strong understanding of search engine algorithms and ranking factors ● Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms ● Experience managing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) ● Excellent copywriting and content creation skills ● Strong analytical skills with ability to interpret data and generate insights ● Project management capabilities with ability to handle multiple campaigns simultaneously ● Excellent communication skills in English (written and verbal) ● Self-motivated with ability to work independently Preferred Qualifications ● Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms ● Experience with marketing automation tools (HubSpot, Marketo, MailChimp) ● Knowledge of conversion rate optimization (CRO) techniques ● Familiarity with HTML, CSS basics for SEO purposes ● Experience in B2B or SaaS marketing ● Understanding of content management systems (WordPress, etc.) ● Social media advertising and influencer marketing experience ● Knowledge of AI tools for marketing content generation What We're Looking For ● Strategic thinker who can see the big picture while managing tactical details ● Results-oriented marketer with track record of achieving measurable outcomes ● Creative problem-solver who stays updated on digital marketing trends ● Strong organizational skills and ability to meet deadlines ● Collaborative team player with leadership potential
Pay: ₹400,000.00 - ₹500,000.00 per year
Work Location: In person
