About:
Mednevo is a multi-specialty clinic and digital healthcare platform that connects patients with qualified physicians across a wide range of medical specialties through both in-clinic and telemedicine services. Our mission is to make high-quality healthcare more accessible, affordable, and convenient by combining expert medical care with innovative technology. We are building an integrated healthcare ecosystem that delivers seamless patient experiences, supports healthcare professionals, and expands access to comprehensive care across India.
Role Overview
We are looking for an experienced Marketing Head to lead Mednevo's growth strategy in India. The ideal candidate will have strong relationships with health insurance companies, TPAs, corporate organizations, hospitals, and healthcare partners, with a proven track record of building strategic partnerships that drive customer acquisition and revenue.
Key Responsibilities
- Develop and execute Mednevo's marketing and growth strategy across India.
- Build strategic partnerships with health insurance companies, TPAs, and corporate healthcare programs.
- Negotiate and manage insurance partnerships for cashless and reimbursement-based telemedicine services.
- Expand relationships with hospitals, clinics, diagnostic laboratories, pharmacies, and wellness providers.
- Develop B2B and B2C marketing campaigns to increase patient and physician adoption.
- Identify new business opportunities and strategic alliances.
- Work closely with the product, sales, and leadership teams to launch new healthcare services.
- Represent Mednevo at healthcare conferences, insurance forums, and industry events.
- Lead digital marketing, brand positioning, PR, and customer acquisition initiatives.
- Track marketing KPIs, partnership performance, and return on investment.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (MBA preferred).
- 8+ years of experience in healthcare marketing, health insurance, digital health, or healthcare partnerships.
- Strong network within Indian health insurance companies, TPAs, hospitals, and corporate healthcare organizations.
- Experience negotiating enterprise and strategic partnership agreements.
- Strong understanding of digital healthcare, telemedicine, and healthcare regulations.
- Excellent communication, presentation, negotiation, and leadership skills.
- Ability to build and manage high-performing marketing and partnership teams.
Preferred Experience
- Experience working with health insurance companies, TPAs, healthcare startups, or digital health platforms.
- Knowledge of corporate employee health benefit programs.
- Experience launching healthcare technology products in India.
- Familiarity with CRM, marketing automation, analytics, and performance marketing.
Key Performance Indicators (KPIs)
- Number of insurance partnerships signed.
- Number of TPA and corporate partnerships established.
- Growth in patient registrations and consultations.
- Physician acquisition and engagement.
- Marketing ROI and customer acquisition cost.
- Brand awareness and market expansion.
Pay: ₹386,676.92 - ₹1,661,795.29 per year
Application Question(s):
- How many years of experience do you have in healthcare, health insurance, or strategic partnerships?
- Have you worked directly with health insurance companies or TPAs? If yes, please provide examples.
- Do you have experience developing patient pre-screening, preventive health assessment, or care management programs for insurance companies? Please describe.
- Which insurance companies or TPAs do you have existing relationships with?
- What partnerships or business deals have you successfully closed, and what were the outcomes?
- How would you help Mednevo establish partnerships with insurance companies within your first six months?
- Why do you believe you are the right candidate for this role?
Education:
Willingness to travel:
Work Location: Remote
