PPC Specialist – Job Description
Position: PPC Specialist
Location: Sector 105, Mohali
Experience: 3–5 Years
Shift: Day Shift
Working Days: 5 Days Working
Job Summary
We are seeking an experienced PPC Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have expertise in Google Ads, Meta Ads, lead generation, campaign optimization, and performance marketing. The candidate must be data-driven, analytical, and focused on maximizing ROI and business growth.
Key Responsibilities
- Plan, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns.
- Develop PPC strategies to generate high-quality leads and maximize conversions.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Manage campaign budgets, bidding strategies, and cost optimization.
- Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Monitor campaign performance and optimize CTR, CPC, CPA, ROAS, and ROI.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Collaborate with SEO, Content, Design, and Sales teams to execute integrated marketing campaigns.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Required Skills
- Strong expertise in Google Ads, Meta Ads, GA4, Google Tag Manager, and Google Merchant Center.
- Hands-on experience with lead generation, remarketing, audience targeting, and conversion optimization.
- Strong understanding of PPC metrics including CTR, CPC, CPA, ROAS, and ROI.
- Experience in campaign budgeting, bid management, and performance analysis.
- Excellent analytical, reporting, and problem-solving skills.
- Strong communication and team coordination abilities.
- Ability to manage multiple campaigns and deliver results within deadlines.
Qualification
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 3–5 years of proven experience in PPC, Google Ads, Meta Ads, or Performance Marketing.
- Google Ads Certification will be an added advantage.
Contact -8264329372
Mail - [email protected]
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
