About the Role
LAOMEDEIA is looking for a results-driven Performance Marketing Specialist to plan, execute, optimize, and scale paid advertising campaigns across digital platforms.
The ideal candidate should have strong hands-on experience with Meta Ads and Google Ads, understand campaign analytics, and be focused on generating leads, conversions, sales, and measurable ROI for clients.
Key Responsibilities
- Plan and execute performance marketing campaigns across Meta Ads, Google Ads, Instagram & Facebook.
- Create and manage lead generation, conversion, traffic, engagement, and sales campaigns.
- Conduct audience research, competitor analysis, and campaign planning.
- Manage campaign budgets and optimize spending for maximum ROI.
- Monitor CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate and other key metrics.
- Perform A/B testing of creatives, audiences, copy, placements, and campaigns.
- Identify underperforming campaigns and take corrective action.
- Work closely with the Creative, Video Editing and Social Media teams to develop high-performing ad creatives.
- Set up and monitor conversion tracking, pixels, events, and analytics.
- Prepare weekly/monthly performance reports for clients and management.
- Generate actionable insights and recommendations based on campaign data.
- Stay updated with changes in Meta Ads, Google Ads, algorithms, policies, and digital advertising trends.
Requirements
- 1–3 years of hands-on experience in Performance Marketing / Paid Advertising.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Understanding of conversion tracking, remarketing, retargeting, and audience segmentation.
- Good analytical and problem-solving skills.
- Ability to manage multiple client campaigns simultaneously.
- Strong understanding of marketing funnels and lead-generation strategies.
- Knowledge of Google Analytics / GA4, Google Tag Manager is an advantage.
- Good communication and reporting skills.
- Ability to work with deadlines and performance targets.
Key Performance Indicators (KPIs)
- Lead Generation
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Campaign ROI
- Budget Utilization
- Overall Client Revenue & Growth
What We Offer
- Competitive salary: ₹25,000 – ₹40,000/month
- Opportunity to work with multiple industries and brands
- Performance-based incentives
- Growth opportunities within the company
- Hands-on experience with high-budget advertising campaigns
- Creative and professional working environment
Apply Now
If you are passionate about paid advertising, data-driven marketing, and delivering measurable business results, we would like to hear from you.
LAOMEDEIA
Digital Marketing Events Creative Solutions
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
