Growth Hacker / Growth Marketing Lead
Location: Hyderabad / Remote
Experience: 4–8+ years
Employment Type: Full-time
Industry: Startups & Mental Health
About the Role
We are looking for a highly hands-on Growth Hacker / Growth Marketing Lead who can build and scale demand from the ground up.
This is not a traditional brand-marketing role. We need someone who combines performance marketing, campaign strategy, growth experimentation, analytics, content, automation and AI to consistently generate measurable business outcomes.
You should be the kind of person who can look at a business with limited resources and answer:
“How do we acquire more qualified customers, faster and more efficiently?”
You will own growth initiatives across Google, Meta, LinkedIn, organic channels, outbound campaigns, landing pages, content-led growth, remarketing, partnerships and emerging AI-powered growth channels.
What You Will Own
1. Performance Marketing
- Plan, launch, optimize and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
- Manage the complete funnel from impression → click → lead → qualified lead → demo → customer.
- Own campaign budgets, CAC, CPL, ROAS, conversion rates and pipeline contribution.
- Build audience segmentation, retargeting, lookalike audiences and conversion strategies.
- Continuously identify opportunities to reduce acquisition cost and improve conversion.
- Run rapid A/B tests across creatives, messaging, audiences, landing pages and offers.
2. Growth & Campaign Management
- Develop and execute monthly and quarterly growth campaigns tied to clear business objectives.
- Build campaign concepts that stand out rather than simply following standard marketing templates.
- Own campaign planning, execution, optimization and reporting end-to-end.
- Create growth loops around webinars, events, lead magnets, trials, demos, referral programs, partnerships and content.
- Identify new acquisition channels and test them quickly.
- Build repeatable growth playbooks that can be scaled.
3. Funnel & Conversion Optimization
- Analyze the complete acquisition funnel and identify leakage.
- Improve landing pages, forms, CTAs, messaging, onboarding and lead nurturing.
- Work closely with product and sales teams to improve MQL → SQL → opportunity → customer conversion.
- Use analytics and user behavior data to continuously improve funnel performance.
- Develop different acquisition journeys for different customer segments.
4. AI-Powered Marketing
You should be extremely comfortable using AI as a force multiplier.
- Use AI tools for market research, competitor analysis, customer research and campaign ideation.
- Generate and iterate high-volume creative concepts, ad copy, landing pages and content using AI.
- Build AI-assisted workflows for lead generation, personalization, campaign analysis and reporting.
- Experiment with AI tools for video, image, copy, automation, research and content production.
- Identify opportunities to automate repetitive marketing operations.
- Stay ahead of emerging AI marketing tools and rapidly integrate useful ones into the growth stack.
5. Content & Creative Growth
- Develop content strategies that directly contribute to pipeline and acquisition.
- Work with designers/content teams to create high-performing ads, videos, reels, social content, landing pages and lead magnets.
- Understand what makes content perform on different channels.
- Convert product capabilities into compelling customer-centric messaging.
- Continuously experiment with hooks, positioning, creative formats and storytelling.
6. Analytics & Experimentation
- Define growth KPIs and build dashboards to track performance.
- Analyze campaign and funnel data to make decisions, not assumptions.
- Establish a culture of rapid experimentation.
- Run structured growth experiments and document learnings.
- Identify patterns in customer acquisition data and convert them into new growth opportunities.
- Present clear insights and recommendations to leadership.
7. Startup Scaling
- Work effectively in a fast-moving startup environment with ambiguity and limited resources.
- Build marketing systems rather than depending on one-off campaigns.
- Identify opportunities to create significant growth with relatively small budgets.
- Develop scalable acquisition channels and processes.
- Be comfortable doing strategy one hour and campaign execution the next.
- Take ownership rather than waiting for detailed instructions.
Must-Have Skills
- Strong hands-on experience with Google Ads and Meta Ads.
- Strong understanding of performance marketing and growth funnels.
- Proven experience managing and scaling digital campaigns.
- Excellent understanding of CAC, CPL, CPA, ROAS, LTV, conversion rates and funnel metrics.
- Strong experience with Google Analytics / GA4, Google Tag Manager and conversion tracking.
- Experience with CRM and marketing automation platforms.
- Strong landing-page and CRO understanding.
- Excellent copywriting and campaign messaging skills.
- Strong analytical and problem-solving abilities.
- Advanced familiarity with AI tools for marketing and automation.
- Strong understanding of social media and content-driven acquisition.
- Ability to independently research markets, competitors and audiences.
- Strong project and campaign management skills.
Highly Preferred
- Experience scaling a SaaS, AI, technology or digital startup.
- Experience in B2C growth.
- Experience managing multi-channel campaigns.
- Experience building outbound + inbound growth engines.
- Experience with LinkedIn campaigns and account-based marketing.
- Experience with tools such as HubSpot, Salesforce, Zoho, Make, Zapier, ChatGPT, Claude, Gemini, Perplexity, Midjourney, Canva, Runway or similar AI tools.
- Experience building or managing referral, affiliate, influencer or partnership programs.
- Strong understanding of SEO, content marketing and organic growth.
- Experience working with startups during 0→1, 1→10 or rapid scaling stages.
What We Are Looking For
We are specifically looking for someone who is:
Highly Experimental
You test ideas instead of debating them endlessly.
Data-Driven
You can explain what is working, what isn't and why.
Commercially Minded
You care about revenue and customers, not vanity metrics.
AI-Native
You actively use AI to make yourself faster, smarter and more productive.
Creative
You generate unconventional campaign ideas and discover new growth opportunities.
Execution-Oriented
You can take an idea from concept to campaign to measurable result.
Startup-Minded
You are comfortable with ambiguity, speed, ownership and changing priorities.
Curious & Competitive
You constantly study competitors, channels, customer behavior and emerging growth tactics.
Success Metrics
Your performance will primarily be measured on outcomes such as:
- Qualified leads generated
- Pipeline generated
- Customer acquisition
- CAC / CPL / CPA
- Campaign ROI / ROAS
- Lead-to-customer conversion
- Website and landing-page conversion
- Organic and paid traffic growth
- New acquisition channels launched
- Growth experiments executed and successful
- Marketing automation and productivity gains
- Contribution to overall revenue growth
Ideal Candidate
The ideal candidate has previously worked in a startup or high-growth company, has personally managed campaigns rather than only supervising agencies, and can demonstrate situations where they built a channel, found a growth opportunity, significantly improved acquisition efficiency or helped scale revenue.
We value proven impact over years of experience.
A strong candidate should be able to show examples such as:
I built a campaign from scratch and generated X qualified leads at Y CAC.
I identified a new acquisition channel that increased pipeline by X%.
I used AI automation to reduce campaign/content execution time by X%.
I redesigned the funnel and improved conversion from X% to Y%.
Why Join Us
You will have the opportunity to work at the intersection of AI, technology, SaaS and high-growth marketing, with significant ownership over the growth engine.
This role is ideal for someone who does not want to simply run campaigns, but wants to build a scalable growth machine.
The expectation: Think big. Test fast. Learn faster. Scale what works.
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
