Key Responsibilities
1. Performance Marketing & Lead Generation
- Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
- Manage project-wise budgets, targeting, creatives and campaign strategy.
- Drive lead generation with focus on CPL, lead quality and site visits.
2. Campaign Optimization
- Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
- Run A/B tests and identify opportunities to improve conversions.
3. Lead Quality & Funnel Analysis
- Track performance from leads to qualified leads, site visits and bookings.
- Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.
4. CRM & Tracking
- Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
- Coordinate on tracking, integrations and lead-flow issues.
5. Analytics & Reporting
- Track key metrics including spend, CPL, conversion rates and project-wise performance. - Prepare regular reports and share actionable insights with management.
6. Creative & Landing Page Coordination
- Coordinate with creative teams for ads, videos, messaging and landing pages.
- Improve lead forms and landing-page conversion performance.
7. Vendor & Platform Coordination
- Coordinate with advertising platforms, portals and technology partners as required.
- Stay updated on platform changes and new performance marketing opportunities.
Skills & Requirements
- 5+ years of relevant experience in performance marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead-generation and conversion campaigns.
- Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
- Strong analytical skills with the ability to interpret campaign and funnel data.
- Understanding of CRM and lead-management processes.
- Experience in real estate performance marketing will be preferred.
- Strong coordination and communication skills.
Pay: ₹1,000,000.00 - ₹1,200,000.00 per month
Benefits:
Work Location: In person
