JOB DESCRIPTION
Position: Sales Executive – Wedding Planning & Décor
Department: Sales & Client Relations
Industry: Wedding Planning, Decor & Events
Employment Type: Full-Time
About the Role
We are looking for a confident, well-spoken, and target-oriented Sales Executive to join our premium wedding planning and décor team.
The role involves handling wedding enquiries, understanding client requirements, presenting décor and planning solutions, preparing and explaining quotations, conducting follow-ups, and converting enquiries into confirmed wedding projects.
The ideal candidate should have strong sales and communication skills, an understanding of wedding décor and aesthetics, and the ability to build trust with premium clients. The candidate should be able to understand the client's vision and guide them towards the right solution rather than simply selling a package.
Key Responsibilities
1. Lead & Enquiry Management
Handle incoming wedding enquiries through WhatsApp, phone calls, social media, referrals, walk-ins, and other channels.
Respond to enquiries professionally and within the expected response time.
Understand and record complete client requirements.
Qualify leads based on wedding date, venue, event requirements, guest count, budget, preferences, and decision-making stage.
Maintain an updated enquiry and sales pipeline.
2. Client Consultation & Requirement Understanding
Communicate with clients to understand their wedding vision, expectations, preferences, and budget.
Understand event flow, venue details, guest requirements, décor preferences, themes, colours, and design references.
Ask the right questions to identify the client's actual needs.
Guide clients on suitable décor and planning options based on their requirements and budget.
Build professional and trustworthy relationships with clients.
3. Sales & Conversion
Present the company's wedding décor, planning, and event solutions in a professional and premium manner.
Explain the value, quality, design, scope, and benefits of the company's services.
Coordinate with the design and décor team to develop suitable concepts and proposals.
Prepare and present quotations based on client requirements.
Clearly explain quotation details, inclusions, exclusions, scope of work, and pricing.
Handle client queries, concerns, objections, and budget discussions professionally.
Negotiate effectively while protecting the company's pricing, margins, and brand positioning.
Follow up consistently with prospective clients until the enquiry is converted, postponed, or closed.
Achieve monthly sales and revenue targets.
4. Follow-Up & Pipeline Management
Maintain systematic follow-ups for all active enquiries.
Track client discussions, meetings, quotations, feedback, and next follow-up dates.
Maintain accurate sales records in CRM, Excel, Google Sheets, or other tracking systems.
Monitor upcoming wedding opportunities across current and future seasons.
Reconnect with postponed or inactive enquiries at appropriate intervals.
Ensure no qualified enquiry is missed due to delayed or incomplete follow-up.
5. Meetings & Venue Coordination
Schedule and conduct client calls and meetings.
Attend client meetings and venue discussions when required.
Coordinate with clients, planners, designers, and venue representatives.
Understand venue limitations, requirements, and possibilities relevant to décor and event execution.
Present design ideas and proposals confidently during client discussions.
6. Internal Coordination
Communicate client requirements clearly to the design and décor team.
Coordinate with planning, design, production, and execution teams for proposal preparation.
Ensure all client commitments and requirements are properly communicated before project handover.
Provide complete and accurate information during the transition from sales to project execution.
Coordinate internally to avoid misunderstandings regarding pricing, scope, design, timelines, and deliverables.
7. Relationship Building & Business Development
Build long-term relationships with clients and wedding-related networks.
Generate new business through referrals, existing client networks, vendors, venues, and professional contacts.
Encourage satisfied clients to provide referrals and recommendations.
Develop relationships with wedding planners, venues, photographers, caterers, bridal vendors, and other relevant partners.
Identify new opportunities within the wedding and events market.
8. Market & Design Awareness
Stay updated on current wedding décor trends and design styles.
Develop an understanding of premium wedding aesthetics and client expectations.
Keep track of popular themes, colour palettes, stage designs, floral décor, lighting, entrance concepts, and event experiences.
Stay aware of competitor offerings, market pricing, venues, and industry trends.
Use market knowledge to improve client conversations and sales presentations.
Required Skills & Competencies
Excellent verbal and written communication skills.
Strong sales and negotiation skills.
Good client-handling and relationship-management abilities.
Strong follow-up discipline.
Ability to qualify and prioritize leads.
Good presentation and convincing skills.
Strong attention to detail.
Ability to understand client requirements and convert them into practical solutions.
Good understanding of design, aesthetics, décor, and wedding experiences.
Ability to handle multiple enquiries simultaneously.
Good knowledge of Excel / Google Sheets, WhatsApp, CRM, and sales tracking tools.
Ability to work collaboratively with creative, planning, production, and execution teams.
Strong problem-solving and decision-making skills.
Preferred Experience
Candidates with experience in any of the following areas will be preferred:
Wedding planning
Wedding décor
Event management
Hospitality
Luxury sales
Interior/design sales
Premium customer relationship management
Real estate or other high-value consultative sales
Client servicing or business development
Candidates with strong communication and sales ability who are willing to learn the wedding and décor industry may also be considered.
Performance Metrics / KPIs
Performance will be evaluated based on:
Enquiry-to-meeting conversion rate.
Meeting-to-quotation conversion rate.
Quotation-to-booking conversion rate.
Monthly revenue generated.
Number and quality of qualified leads handled.
Follow-up efficiency and consistency.
Client response and satisfaction.
Number of referrals generated.
Accuracy and consistency of CRM/sales pipeline management.
Timely coordination and handover to the execution team.
Candidate Profile
We are looking for someone who is:
Confident and professional in client interactions.
Interested in weddings, décor, design, and events.
Comfortable interacting with premium and high-value clients.
Persuasive without being overly aggressive.
A good listener who can understand client expectations.
Organized and disciplined with follow-ups.
Creative enough to understand and communicate design ideas.
Commercially aware and comfortable discussing budgets and pricing.
Proactive, energetic, and willing to take ownership of enquiries.
Able to work under deadlines and manage multiple clients at the same time.
Role Mindset
This is not just a sales-calling role.
The Sales Executive will be the first point of trust for the client. The responsibility is to understand the client's wedding vision, identify their requirements, present suitable possibilities, communicate the value of premium décor and planning, handle concerns professionally, and guide the client from the first enquiry to a confirmed project.
The ideal candidate should think like a consultant rather than a salesperson—understanding the client's needs, creating confidence, and ensuring that the right solution is presented at the right value.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
