Key Responsibilities:
Digital Campaign Management
* Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, and other relevant digital platforms.
* Conduct keyword research, audience research, campaign structuring, and budget planning.
* Monitor campaign performance and make data-based adjustments to improve efficiency.
* Manage campaign budgets and ensure appropriate allocation across campaigns.
Lead Generation
* Develop digital campaigns aimed at generating relevant business enquiries.
* Coordinate with the sales and business development teams to understand lead requirements.
* Monitor incoming leads and identify opportunities to improve lead relevance and conversion.
* Assist in developing landing pages, enquiry forms, and campaign-specific content.
Analytics & Tracking
* Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
* Track important campaign metrics such as impressions, clicks, conversions, cost per lead, conversion rate, and lead quality.
* Maintain regular campaign performance reports using Excel or Google Sheets.
* Coordinate CRM and marketing platform integrations where required.
Campaign Optimization
* Conduct A/B testing of advertisements, landing pages, messaging, and audience segments.
* Identify underperforming campaigns and implement corrective measures.
* Analyse campaign data to identify trends and opportunities for improvement.
* Work with the content and design teams to improve advertising creatives and messaging.
Reporting
* Prepare weekly and monthly digital marketing performance reports.
* Present campaign insights and recommendations to the management team.
* Maintain accurate records of campaign expenditure, leads, conversions, and performance.
Required Qualifications & Skills:
* Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
* **2–5 years of relevant experience** in performance marketing, digital marketing, or B2B lead generation.
* Hands-on experience with **Google Ads** and **LinkedIn Campaign Manager**.
* Working knowledge of Meta Business Suite is preferred.
* Experience with **Google Analytics 4 (GA4)** and **Google Tag Manager (GTM)**.
* Good understanding of conversion tracking and digital marketing analytics.
* Proficiency in Excel or Google Sheets for campaign reporting and analysis.
* Good written and verbal communication skills.
* Ability to analyse campaign data and make practical, data-driven decisions.
Preferred Experience
Experience in any of the following sectors will be an advantage:
* Engineering and infrastructure
* Solar EPC
* Fire protection and safety systems
* Industrial projects
* Water and wastewater treatment
* B2B products and services
Key Performance Indicators:
Performance will be evaluated based on relevant business and marketing objectives, including:
* Quality and consistency of qualified business leads generated.
* Campaign efficiency and cost management.
* Conversion rates across digital campaigns.
* Contribution of marketing-generated leads to the sales pipeline.
* Accuracy and timeliness of marketing reports.
* Continuous improvement in campaign performance.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
