JOB DESCRIPTION
Anuprerna Artisan Alliance Pvt. Ltd. is a sustainable, tech-enabled platform working with artisan communities across India to create handcrafted textiles, apparel, accessories, and home décor for global markets. We are looking for a Marketing Manager (Fashion & Textile) with a strong understanding of fashion, textiles, branding, and marketing to help build and position our brand. The ideal candidate should be able to bridge the gap between design and marketing by creating compelling campaigns that effectively showcase our handcrafted products.
Key Responsibilities
Develop and strengthen Anuprerna's brand identity across all platforms while ensuring consistent brand communication and storytelling.
Plan and execute marketing strategies and campaigns to increase brand awareness, customer engagement, and sales.
- Fashion & Product Development
Work closely with the product and artisan teams to understand collections, fabrics, trends, and customer preferences, while contributing ideas for new product development and positioning.
Create engaging content for social media, email campaigns, product descriptions, blogs, brochures, and other marketing materials.
Plan and manage digital marketing campaigns across Instagram, LinkedIn, YouTube, Meta, and other relevant platforms.
Develop mood boards, campaign creatives, product mock-ups, presentations, and marketing materials using Canva, Photoshop/Illustrator, and AI-powered design tools.
Monitor fashion and textile industry trends, competitor activities, and consumer behaviour to identify new business opportunities.
Coordinate with designers, photographers, content creators, artisans, and external agencies to ensure effective execution of campaigns.
Track campaign performance, analyse marketing metrics, and recommend improvements to maximise engagement and conversions.
Eligiability Criteria
- Bachelor's degree in Fashion Design, Textile Design, Fashion Communication, Marketing, or a related field.
- 1+ years of experience in Fashion, Textile, Brand Marketing, or Digital Marketing (preferred).
- Strong understanding of apparel, textiles, handloom fabrics, accessories, and product development.
- Proficiency in Canva, Photoshop/Illustrator, and AI design tools.
- Excellent communication, presentation, and content writing skills in English.
- Creative mindset with strong branding and storytelling abilities.
- Passion for sustainable fashion and artisan-led businesses.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Describe your proficiency in Canva, Photoshop/Illustrator, and AI tools.
- Share your portfolio or examples of branding, marketing campaigns, social media content, or product designs.
- Are you comfortable with our office location situated at Debipur, Memari, West Bengal?
- Describe your experience in fashion designing & brand marketing.
- Are you comfortable with the salary range provided? or share your current remuneration.
Work Location: In person
