Regional Sales Manager – Premium & Luxury
Company: A Premium Alcohol, Tobacco & Lifestyle Products Company.
Location: Guwahati
Territory: Assam, Meghalaya & North East
Experience: 4+ years
Employment Type: Full-Time
About Spirits & Malts
A Premium Alcohol, Tobacco & Lifestyle Products Company is a Guwahati-based specialist in premium lifestyle and FMCG distribution.
Through its luxury business, The Slow Draw, the company is developing a premium cigar and accessories portfolio across the North East, alongside a portfolio of international single malts, Japanese whisky and Italian sparkling products in select markets.
About the Role
We are looking for a Regional Sales Manager – Premium & Luxury to lead market development, sales and distribution across Assam, Meghalaya and the wider North East.
This is a hands-on regional leadership role for a commercially strong professional who can build premium trade relationships, develop distribution channels and convert brand positioning into sustainable business.
Key Responsibilities
- Develop and execute the regional sales and distribution strategy.
- Build relationships with luxury hotels, premium bars, fine-dining restaurants, private clubs, cigar lounges, premium retail and corporate gifting accounts.
- Develop strong relationships with business owners, purchase teams, F&B leaders, bar managers and key trade influencers.
- Identify, negotiate with, appoint and manage sub-distributors across the North East.
- Develop new markets and strengthen existing distribution.
- Drive product listings, activations, staff advocacy and repeat orders.
- Ensure premium brands are represented appropriately across relevant channels.
- Plan territory coverage, stock rotation and market visits.
- Monitor sales, collections, distributor performance and inventory.
- Lead and support the sales team to achieve regional objectives.
- Provide regular market intelligence, sales forecasts and MIS to leadership.
- Identify market opportunities and competitor activity.
- Ensure disciplined execution in a regulated and excise-sensitive business environment.
What We’re Looking For
- Minimum 4 years of experience in B2B/channel sales.
- Experience in Alcobev, tobacco, luxury lifestyle, premium FMCG or premium consumer brands.
- Strong existing distributor and HoReCa relationships in Assam and/or Meghalaya.
- Demonstrated experience in appointing and developing distributors.
- Strong understanding of state excise, licensing and regulated-trade environments.
- Experience managing or leading sales teams.
- Strong commercial, negotiation and relationship-management skills.
- Ability to work independently and take ownership in a fast-moving business environment.
- Fluent English and Assamese; Khasi will be an advantage.
- Willingness to travel extensively across the Northeast.
Strong-Fit Backgrounds
Professionals currently working as:
- Alco bev Territory/Area Sales Managers
- On-Trade Sales Managers
- Tobacco Area Managers
- Premium Beverage Key Account Managers
- Premium FMCG Regional Sales professionals
- Importer/Distributor Sales Managers
Candidates should ideally have hands-on market-building and distributor-development experience rather than only managing an established customer base.
Compensation
Fixed: ₹55,000–₹60,000 per month (in hand)
On-Target Earnings: ₹85,000–₹95,000 per month
Business Travel: Approved business travel expenses reimbursed
What Success Looks Like
- Growth in regional sales
- New distributor appointments
- Expansion of premium trade accounts
- Improved distributor productivity
- Increased repeat business
- Strong territory coverage
- Effective collections and stock management
- Successful development of new markets
Ideal Candidate
A commercially sharp, relationship-driven and entrepreneurial sales leader who knows how premium brands are sold and can build distribution and market presence rather than simply maintain an existing territory.
Pay: ₹55,000.00 - ₹60,000.00 per month
Application Question(s):
- Do you have 4+ years B2B/channel sales?
- Have you personally appointed distributors?
- Do you have Premium/HoReCa experience?
- Comfortable with extensive travel?
Work Location: In person
