Creative Director - AI Video
Location: Gurgaon (onsite)
TrueFan AI is building a new way for brands to create video - using generative AI to produce everything from talking-head and conversational videos to cinematic, motion-led and highly personalized content, at volumes that traditional production cannot support.
We're looking for a Creative Director to lead the creative function as we build this model.
What you'll do
- Lead the creative direction for high-volume AI video programs across leading brands - from understanding the brief and developing concepts to shaping the final creative output.
- Develop strong visual storytelling across a range of formats, while ensuring that high-volume production never becomes repetitive or formulaic.
- Work closely with scriptwriters, AI video creators and audio engineers to translate an idea on paper into compelling visual execution - including treatments, visual approaches and storyboards where relevant.
- Define the creative principles, standards and ways of working that enable a team to consistently produce great work at scale.
- Turn what's working into concrete creative standards and quality checks the team and our production system can apply consistently - so the bar holds across every video, not just the ones you touch.
- Work directly with clients as a senior creative partner - challenging briefs, presenting ideas and helping shape their content strategy.
- Explore the creative possibilities and limitations of generative video, and find new ways to use the technology to tell stories.
- Help us build the right creative team and operating model as the function grows.
What we're looking for
- 7–10+ years in advertising, branded content, digital video, film or a similar creative environment.
- Strong instincts for storytelling, visual communication and short-form/social video.
- Experience taking ideas from a brief through concept, script and visual execution.
- Experience working directly with brand/marketing clients.
- Someone who can look beyond individual pieces of content and build repeatable creative thinking without creating repetitive work.
- Strong understanding of video production, with genuine curiosity for generative AI - and ideally some hands-on experience with AI video tools and a feel for where they excel and where they break.
- A builder's mindset - you're comfortable entering a function that is still evolving and figuring out the right people, processes and creative standards as you go.
Why this role is different
You won't be coming into an established agency structure with a predefined creative process. You'll be figuring out how creative should work when you can produce hundreds or thousands of videos - and when AI changes what is possible in production every few months.
The opportunity is to help define what great AI-native brand video looks like.
Pay: ₹2,000,000.00 - ₹2,500,000.00 per year
Benefits:
Work Location: In person
