In a car dealership, a Customer Relationship Management (CRM) system drives the entire customer lifecycle. It captures leads from websites, schedules test drives, tracks sales pipelines, sends automated service reminders, and handles insurance renewals to maximize customer retention and dealership efficiency.
1. Sales & Showroom
- Lead Capturing: Automatically gathers and routes leads from online platforms, social media, and walk-ins to the correct sales executive.
- Test Drive & Follow-ups: Tracks the status of every test drive and automates email/WhatsApp follow-ups to keep the customer engaged.
- Document Management: Digitizes quotes, finance applications, and deal closures.
2. Service & Workshop
- Service Scheduling: Manages workshop loads and sends automated booking confirmations to customers.
- Reminders & Upselling: Sends scheduled reminders for regular maintenance, oil changes, and tracks insurance renewals.
- Customer Satisfaction (CSI): Tracks customer feedback, manages complaints, and ensures prompt after-sales support.
3. Management & Marketing
- Target Management: Monitors executive-level KPIs, such as test drive-to-sale ratios and service inflow metrics.
- Marketing Campaigns: Executes targeted promotional campaigns (e.g., exchange offers) for past buyers.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
